Analysis Of Yum Yuum Doggy Treats

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Introduction This paper will focus on Yum Yum Doggy Treats, an all-natural human grade dog treat that is based off of well-known human desserts; Peanut Butter & Carrot Cake, Carrot Cake, Sweet Potato, and what everyone needs after eating, Breathmint. I will refer to the business as Yum Yum Doggy Treats or YYDT. YYDT was established October 2014, by a mother and daughter and later expanding to a family of four women. Their ultimate goal is to educate dog owners of the importance of feeding their dog’s fresh produce or natural dog treats. They also wanted to be different and give the dog lover community a healthy, creative, and delicious treat their pups would enjoy. Dog treats are used for many reasons. Owners use treats to either correct an unfavorable behavior or encourage a desirable behavior. Also some just give their pets treats …show more content…

From research she found that pet parents are making their decisions based on the physical appearance of treats if they are fun shapes and how big they are. Smaller treats like those compared to kibble bits were purchased by 39% of pet parents (BEATON, 2016). YYDT fulfill this market as they have small and large training sized treats in shaped of cute little bones or paw prints. Also those treats that were biscuits or wafers were purchased by 28%, and the most popular, the bone-shaped treats took the lead at 28% (BEATON, 2016). Yum Yum Doggy Treats is able to capitalize on each of those segments by having a fun range of specialty treat flavors, shapes, and sizes. All treat are made with quality handpicked ingredients to make sure their product is giving their clients the most nutrient filled, healthy, and tasty product. YYDT has been known to have ingredients that promotes great healthy. Some known healthy benefits are; decrease pain due to arthritis, cure upset sore stomachs, decrease anxiety and more.

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