INTRODUCTION
Over the past few years the way in which money can be made has changed drastically. Many things such as banking, shopping and even business deals have become digitalised. All commercial transactions that take place online are what represent e-commerce. Within the e-commerce industry constantly new ways to generate money are being created. Currently one of the most popular ways to make money is through the video sharing website YouTube. This essay will discuss the history of YouTube, the infrastructure of the site, take a look at the commercial aspect of the site regarding the partner program and look at the way businesses are using the site productively. Lastly it will mention what is to be expected in the future and why this way of business will only look to increase dramatically.
THE HISTORY OF YOUTUBE
The website YouTube was created in 2005 by Chad Hurley and Steven Chen (Maney, 2006). Initially the site was created to be a simple personal video sharing website. The idea was that a person would upload a video to the site and thereafter friends and family would then be able to view it on the site. In October 2006 Google announced that they would be purchasing the site for $1.65 billion dollars (Maney, 2006). Certain websites or products thrive more under big company names such as Google (Maney, 2006). For this reason the creators agreed to sell it. Google saw the website as a future investment due to the amount of users it had but more importantly how quickly the site was growing. From August 2005 YouTube had 2.8 million views which increased to 72 million just a year later.
After Google purchased the website the site continued to grow and did not show any sign of stopping. The reason for the site’s popularity w...
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The tech blog outlines the perspectives, decisions and challenges regarding the software used to create the Netflix service. By going into detail it explains the company’s approach to outages by building software to combat, minimize and prevent downed service and illustrates open sourcing initiatives. Netflix makes known the common metric used and reveals applications like Hystrix and Chaos Monkey as well go in depth to elucidate the AAS reactive auto scaling model and has no hesitation about revealing cases not addressed by it, like outages and variable traffic patterns; However, implementing complimentary technology in a way that promotes synergy enables Netflix to handle unexpected needs efficiently. This section also opens its doors to potential IT professionals that are interested in tackling problems through employment opportunity.
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Google is an American based multinational corporation. It specializes on internet based related services and products. These products include search engine, cloud computing, online advertising, social networking (Google +) and software. Google was founded by Larry Page and Sergey Brin students at Stanford University. They started Google as a research project, in 1996 when they were both PhD students (Google.com, 2008).
YouTube is a network of videos that anyone in the world can view. Two popularly watched people who post videos to YouTube, or YouTubers as they are called, are Connor Franta and Zoe Sugg. Although their career paths are similar, they are very different. The videos they produce fit into opposite genres, they live across the world from each other, and are members of different varieties of channels. The objective of this paper is to compare and contrast these two YouTubers and their styles and lives.
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
Over the last decade Google has become one of the largest and most successful global firms. Founded in 1998 and beginning as an online search engine, Google has evolved into a multi-faceted technology giant. Their success is evident in indicators including; revenue, market share, and brand value.
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Are you like me who loves to share or voice out your ideas and opinion on YouTube’s comment box? Who enjoys watching your favorite artists new music video, or you just love watching any video that meets your interests and makes you happy? Well, Youtube has good news for its billions of users. With the help of Google+ YouTube has made commenting even better and importance of all, secured. Because now, with Youtube’s new system we have different options or choices on how we would want to view or see the comments of other users, whether it’s on our uploaded video or videos made by other users. Youtube’s video service says good-bye to chronological comment threads and hello to sorted comments. If you'd prefer seeing or viewing your favorite artists, popular personalities or famous YouTube personality’s comments firsts. That is definitely not a problem, we now have the option to see or view their posts on the top of the comments. Furthermore, if you want to know the video creator better, and you want to have a little conversation it will be easier for you to find the owner’s comments because we finally have the option to make his or her comments on top of all the comments. This is definitely a good news for us YouTube users for we won’t be tired of scrolling down to comments that are sometimes irrelevant, a spam, stupid comment or most of the time just multiple comments of advertisements that we really do not care about. However, if you still want to see the most-recent comments or check the ideas or opinions made by the users unknown to you, you still could do so by switching from “Top Comments” to “Newest First.” Even so, if you'd prefer to easily view the comments of the people, you person...
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010).
Viral videos are distinct from mass-marketed videos. While millions might view the latest pop single or movie trailer as soon as it's released, these releases are highly publicized events; they reach that audience of millions in a stroke. By contrast, a viral video has no associated fanfare. It may have few initial viewers. It may have no viewers at all aside from its creator who must then send links to friends. Those first viewers are the benign equivalent of the index case that spawns an epidemic, the patient zero from whom all other cases spread.
People can share pictures, videos, and “status updates” to let people know how they are doing or exciting things going on in that person’s life. Twitter can be similar to Facebook, but updates are limited to one hundred – forty characters. YouTube is a site specifically made to share videos, which is its only function. Vine is used to share 6 second video clips, Instagram is a picture sharing website, that just recently allowed sixteen second videos to be shared. LinkedIn is used by employers to find prospective employees and vice versa.
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...