Young Entrepeneur Idea: A Bookmark with a LED Light Essay

Young Entrepeneur Idea: A Bookmark with a LED Light Essay

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1. Introduction

Entrepreneurship can be described as “The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.”(businessdictionary.com, 2014)
In today’s world technology has become a part of everyday living for almost everyone in the world. Technology is always adapting and changing to fit in with the modern way of living.
The high tech business idea that I have will enable me to develop a company that can and will produce a high growth business. The concept of the idea is a book marker that lights up to help improve reading at night. The book marker lighting up works by having LED lights which illuminate and can be used to help you find a page or just to read at night in general. This is done by having a circuit fitted onto the book markers on the inside and pressing a small button on the book marker will emit the light.
“There is so much evidence to prove that literacy and peoples life chances go hand in hand. A person with poor literacy skills is more likely to live in a household that’s non-working and live in overcrowded conditions. However literacy skills and reading can break the rampant cycle of being disadvantaged and deprived.” (The reading agency, 2014)
The idea is not only financially benefiting but also socially benefiting to the community. The book marker can be designed so that it suits all audiences. Designs for children include cartoon characters and superheroes, for teenagers we have sports and music. For the older generation we have main attractions, figures from history and country flags.

2. High Growth Businesses
I believe that this product h...


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Marketing Feasibility Study. 2014. Marketing Feasibility Study. [ONLINE] Available at: http://www.parkerassociates.com/svc_detail_pages/mfs.htm. [Accessed 01 May 2014].
Start your own business - GOV.UK. 2014. Start your own business - GOV.UK. [ONLINE] Available at: https://www.gov.uk/starting-up-a-business/get-funding. [Accessed 01 May 2014].
What is entrepreneurship? definition and meaning. 2014. What is entrepreneurship? definition and meaning. [ONLINE] Available at: http://www.businessdictionary.com/definition/entrepreneurship.html. [Accessed 30 April 2014].
UK book publishing industry 2014. . [ONLINE] Available at: http://www.publishers.org.uk/index.php?option=com_docman&task=doc_download&gid=905&Itemid=. [Accessed 02 May 2014].

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