YouGen: Web-Based Social Enterprise

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YouGen is a web-based social enterprise being operated as a limited company. It was started in 2008 and aims at providing detail information about micro-generation technologies including their suppliers (YouGen 2010). The website assists individuals in finding and choosing the right renewable energy technologies for purchase. This is achieved by: • Providing compiled research information about a wide range of sources on renewable technologies; • Providing excerpts about photovoltaic systems from energy experts; • Information sharing and supplier recommendations; • Identifying individuals that have installed a particular technology, and its local suppliers; • Allowing companies to add information about their technologies customers. The Energy Saving Trust is a non-profit organisation that provides free and impartial advice about micro-generation technologies. Energy Saving Trust provides information about the latest emerging micro-generation technologies, the list of certified UK suppliers and installers. Furthermore it provides advice on how grants, funding and financing options can be obtained for the different micro-generation technological options. Building Research Establishment is an independent and impartial, research-based consultancy, testing and training organisation, offering expertise in every aspect of the built environment and associated industries. One of its services is the provision of a free online database, Green Book Live, designed to help specifiers and end-users identify products and services that can help to reduce their impact on the environment. Green Book Live brings together listings from a number of organisations and delivers comprehensive information on 'green' products and service... ... middle of paper ... ...ement scenario, the theory and steps are much the same. In this study, the models developed by Krajnc and Glavič (2005a) and Krajnc and Glavič (2005b) will be adopted and slightly modified to suit the purpose of this study. In the ensuing sections the mathematical formulations of the methodology is presented. 8.6.1 Mathematical model for computing the composite index In order to develop the mathematical models for computing the composite index, it is important to state the decision problem that the composite index will solve. In decision making processes a facilitator will sit down with decision makers to structure the problem which is often divided into three main parts: the goal(buy a photovoltaic system), criteria(cost, efficiency, pay-back period, warranty, etc.) and alternatives(PV1, PV2, etc). The framework for such a problem is presented in Figure 8.1.

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