This assignment requires the development of a marketing flyer plan for which outlines the key offerings at XYZ Construction INC. This flyer will be habituated to edify potential customers on the accommodations offered by the firm. A marketing plan can be simple; it just has to be consistent (Schulaka, 2011). XYZ Construction Inc. performs horizontal construction work, including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado, and has 16 field offices in 11 states. The workforce includes cumbersomely hefty and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that commenced as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. (NCU, 2014) To help ease the transition over the next 12 months, the company owners have hired Heather Romine, a private consultant, to help them compile and analyze key business information needed for the IPO event. Ms. Romine is to help the business owners better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. (NCU, 2014) Marketing for XYZ The timing of an IPO is crucial. Within the next twelve months, XYZ INC. plans to open its doors to go pu... ... middle of paper ... ..., & West, P. (2012). Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings. Journal of Marketing, 76 (6) 105-120. doi: http://dx.doi.org/10.1509/jm.11.0105 NCU. (2014). Activity 2 Marketing Flyer Plan. Retrieved from http://learners.ncu.edu/CourseRoom/Default.aspx?course_code=SKS7000&learner_course_id= 338593 Rosencrance, L. (2014). Is the Internet of Things Bad for You Business? Business News Daily. Retrieved from http://www.businessnewsdaily.com/5996-how-smart-devices-could-compromise-your- business.html Schulaka, C. (2011). Marketing's Magic Bullet? Keep It Simple and Consistent. Journal Of Financial Planning, 24 (3), 30-33. WBDG Cost-Effective Committee. (2012). Cost-Effective. National Institute of Building Science. Retrieved from http://www.wbdg.org/design/cost_effective.php
XYZ Construction Inc. is headquartered in Denver, Colorado; the company has 16 field offices spread throughout 11 States. There are 2,300 year round employees with a surge of 4,500 employees during the peak construction periods. XYZ Construction Inc. began in the late 1950’s as a privately owned family business. Recently, the family would like to move the company into the public sector within a 12 month period. XYZ Construction, Inc. performs horizontal construction with specialties in: Roads Bridges Airfields (Klinger, 2012).
4. A discussion of the resources that are required to implement the marketing strategies, such as personnelinvolved, costs and budgets, equipment if any required and any other resources as
The trendy winter apparel company Canada has provided important information relating to its upcoming IPO (Initial Public Offer), with it indicating that its objective is to obtain approximate $240 million in funding through the move. The company will be floated on the NYSE with the “GOOS” ticker and has 20 million shares on offer at the price range of between $10.50 and $12.
Over the past two years, the company has suffered a $17.00/share loss on its stock (from $30 to $13.00) mainly due to declining operating margins (Domash, 2004) caused by over-optimism in the Texas market. Competitors were more deeply entrenched than their research had shown, and reduced earnings forecasts combined with declining operating margins were the sell signal for many investors in the company. Also, the need to upgrade their IT infrastructure to support expansion in its California base market was the second company downfall. The following is a summary of the company strategy:
Society constantly tries to make everyday life quicker and easier through technology. Today, an American can simply go to an app of their choosing that can either allow them to tasks such as request a quick ride to avoid being late for work, purchase a gift for grandma for her upcoming birthday, and even pay this month’s rent with just a push of a button. Therefore, industries relating to taxis, retail industry, and real estate are enduring the digital disruption that has arose from the mere fact that they can not meet the demands that technology so easily gives Americans. Nevertheless, there is bound to be another industry that is in technology’s black book. I believe that the next industry that technology is going to cross off it’s list is
In anticipation of the upcoming Initial Public Offering (IPO) and the resulting transition of XYZ Construction, Inc. from a privately held corporation to a publicly owned and traded entity, the owners root desires an investigation into the essential economic and legal factor associated with this new status. Specifically, the research will analyze economic and legal factors as well as the employment and labor law issues that might influence the organization both domestically and internationally.
A marketing plan is an essential tool for any business in today’s competitive consumer market. Developing a marketing plan will aid a firm in thinking about what makes its business unique and how it will get the message out to desired consumers, using a variety of different channels. A marketing plan helps a firm focus on the Four P’s of marketing; price, product, promotion, and place. If the plan is well thought out, it will keep business owners and employees on track, as well as help to identify consumer needs. It will also help to evaluate those consumer needs and determine if the organization can meet or exceed expectations in order to turn the desired profits. There are five main components that make up a marketing plan, the executive summary, business challenge, market, strategy, and budget (Tanner, Jr. & Raymond, 2012). A well thought out and executed marketing plan will make it easier for an organization to decide if the plan will profit.
So, what is an IPO anyway? How did everybody get so rich so fast? And, most importantly, is it possible for mere mortals like us to get in on an IPO? All these questions and more will be answered in this tutorial.
I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast.
Going public marks an important watershed in the life of a young company. When a company goes public it provides access to public equity capital, so as to lower the company’s cost of funding in operations and investments. The abnormal return between the offer price and the first day trading closing price of the IPO is called underpricing or initial return. Most companies go public via an initial public offering of shares to investors. Early writers, notably Logue (1973) and Ibbotson (1975), documented that when companies go public, the shares they sell tend to be underpriced, in that way the share price jumps substantially on the first day of trading. Clearly, underpricing is costly to a firm’s owners, as shares sold for personal account are
-Business: The Web is impacting business from the top down. Roughly 92% of CEOs, CFOs and CIOs around the world had Net access in 1998, according to Andersen Consulting. And in Growing up Digital, Don Tapscott believes when the new generation of Internet-using kids enters the workforce, corporations and employers will be forced to become more open, less hierarchi...
The goal of Josh Bozarth Photography that he will achieve with this marketing plan is to drive the initial customers his way. There will be a twofold marketing plan to drive the initial customers his way. First will be a social media marketing campaign on Facebook and Instagram. After income begins to come in, Josh Bozarth Photography’s plan is to drop off flyers among local businesses that cater the customers he desires such as day spas and hairdressers. He will have a goal of $1000 in profits before December 31, 2017. Such profits is not a game changer but it will represent a 1000% increase
Without a doubt the Internet has revolutionized modern life. Countless inventions, spanning many different decades and countries have contributed to this advanced technology that millions of people use every day. The internet has become a multifaceted addition to an organization’s business communications repertoire. Capable of extending all over the world, the internet is able to transmit broadcasts, distribute information, and provide a platform for instant communication, regardless of one’s physical location. This paper explores not only the internet functions that many modern organizations employ, but also the effects, both positive and negative that may result.
The topic of IPO spinning is one that has not received much attention in the recent past. Amidst the recent financial crisis we have experienced the IPO market became relatively quiet. However, there is a large consensus that the IPO market may become much more active in the near future and it seems like an appropriate time to look at an issue that may again surface. We examined the article “A New Look at an Old Trick: IPO Spinning” from The Wall Street Journal. This article gives a brief outline of what IPO spinning is, a look at one of the more high profile cases of Frank Quattrone, and provides some evidence of the effects it has from a study by Xiaoding Liu and Jay Ritter.
Modern technology has benefited most businesses in many ways. Thus, people set a work of many locations and can do their job from distant. The communication options have expanded and allow information to be shared faster and more easily than traditional business. Yet some people argue that modern technology in business might not be safe. Today I am going to argue that modern technology has brought significant changes in the business world. Firstly, I will show that technology makes storing information easy. Secondly, I will show that technology has Improved Sharing of Information. Thirdly, technology reduces business costs. Finally, technology makes marketing campaigns better.