X- Factor or X-Fixer? X-Factor as a Commodity

2008 Words5 Pages

The assignment will attempt to explore the commercialised fabrication that is X-Factor, on the music industry. In particular, what does the reality show X-factor pose for production of artists, and the effects this has on the industry? The prestige for production that X-Factor had to offer for the music industry, simultaneously to now it may no longer desire through realisation of just regurgitated material? A matter of opinions and factual literature will be explored to elude the commodification this commercialised machine offers to the music industry. Firstly, what are commodities and the relation commodification holds within the music industry? Commodities are an existence of a good that are produced for means to a profit (Marx, 1968). Well established commodities are those with large markets, accustomed by large derivative markets trade and speculate profit, if the asset or produce interchanges in the way they are expected (Hesmondhalgh, 2007). Therefore, would it suggest culture commodification districts genuine value and asserts more focus on profit motives, subsequently, weakening creativity and originality that are imposed within the media industry? The relationship between commodification and the X Factor is a direct marketing tool for the commodification of music, which takes particular advantage of the much sought-after Christmas Number One spot every year (King, 2010).

The X-Factor is a reality TV show that commercialises a singing competition. It originated from England, where now the format is sold in various other countries such as America. Contestants embark on four preliminary rounds prior to auditions faced in front of judges, where they are then faced through on going auditions to then face the public in li...

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...ord selling is simply about the quality of the musician with that record, where as the star-making system refers to a well-established artist or brand based on their previous performance to guarantee future success, examples such as Elvis Presley or the Beatles to name a few. X-Factor nurtures and sculpts this musician to fit a star image or star personality (Frith, 2000), for example through the auditions you see their family or hear of a heart whelming story to add likability factor to their image. Predominant marketing on the image as oppose to the music-making is often heard throughout the live shows, “you do not have the X-Factor”, or “You have the voice, but the image is not right”. Surely it is only about the voice, regardless of what branded top they are wearing or well-established shoes they decided to put on that morning? The term X-Factor said to those…

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