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negative and positive impact of technology on hospitality industry
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Wyndham International: Fostering High-Touch with High-Tech
The Wyndham Hotel Corporation was founded in 1981 by Trammell Crow in Dallas, Tx. Its first hotel was opened in 1982 and by 1985 they had successfully held 14 upscale properties in their portfolio. Wyndham continued to grow throughout the years until in 1997 they agreed to be acquired by Patriot American Hospitality Inc., under a Real Estate Investment Trust or REIT. After the acquisition, they began an aggressive campaign to purchase several smaller companies to increase their holdings. Some of those companies included Williams Hospitality, Carefree Hospitality, and Summerfield Suites. Due to these major acquisitions, Wyndham experience an eruption in growth and profit, but that would become short lived. The REIT structure was going under increased pressure federal regulators as well as several of Wyndham’s competitors. They claimed that under the REIT structure, companies were receiving an unfair advantage over premiums for both lodging properties and real estate. In light of this information, their stock value began to decrease significantly and had lost over 80% of its value. For several years Wyndham struggled to pay down its debt and was forced to lose it REIT status and turn into a C-Corporation under the new title Wyndham International Corporation. The next several years involved major changes and IT incorporation in a process to restructure the company.
Lodging Industry – Franchising & Information Technology (IT) Structure
After the consolidation and reduction in real estate size, Wyndham International began to franchise its business. With that came all the connections that Wyndham had, but it was also seen as a dirty word. Companies had now become more customer focused with Customer Relationship Management (CRM) at their core. When it came to profits, they got all that they wanted, but when it came to quality it was lacking. The companies had to take that into account and then decide what was more important to them. Wyndham International would later discover a way to have both.
When it came to IT, things really got out of hand. There was no clear path as to how money would be spent on it. IT was responsible for handling almost all of the transactions needed for the hotel. Things such as occupancy, check in/out, product inventory were all part of the IT infrastructure and there were several different configurations of hard/soft-ware, platforms and interfaces.
My paper analyzes the IS/IT (Information Systems based on Information Technologies) of hotel units integrated in a group, using a literature and a case study which examines how the information technology of the ERP type are applied in the hotel units along with its limitations and its advantages.
The following describes a more detailed description for the SWOT analysis. The first acronym is S for strength. The first strength is brand recognition. The hotel has a competitive edge due to its brand loyalty and aftermarket sales. It also drives the firm toward growth and expansion. This will also benefit the stakeholders with stock in the company Second is social responsibility the Wyndham company works to maintain social responsibility
Iskandar, M., & Salleh, N. A. M. (2010). IT Governance in Airline Industry: A Multiple Case Study. International Journal of Digital Society, 1(4), 308-314.
The Marriott Corporation (MC), had seen a long, successful reign in the hospitality industry until the late 1980s. An economic downturn and the 1990 real estate crash resulted in MC owning newly developed hotel properties with no potential buyers in sight and a mound of debt. During the late 1980s, MC had promised in their annual reports to sell off some of their hotel properties and reduce their burden of debt. However, the company made little progress toward fulfilling that promise. During 1992, MC realized that financial results were only slightly up from the previous year and their ability to raise funds in the capital market was severely limited. MC was left with little choice, as they had to consider some major changes within the company if they wished to remain a successful business. Thus, J.W. Marriott, Jr., Chairman of the board and president of MC, turned to Stephen Bollenbach, the new chief financial officer, for ideas and guidance.
Founded in 1919, Hilton Worldwide has remained a beacon of innovation, quality, and success. What Hilton Worldwide calls their mission statement imposes its worldwide high status: “We will be the preeminent global hospitality company - the first choice of guests, team members and owners alike.” Fierce competition, however, does currently exist among hotel corporations within the market. Marriott International, Hilton’s main competitor, currently stands as the third-ranked world leader within the industry (according to hospitalitynet.org), coming in after Hilton. Other competition faced by Hilton comes from Wyndham Worldwide, Starwood Hotels and Resorts, and Best Western, to name a few. Affiliated with ten different hotel brands, Hilton Worldwide provides its guests with the advantage of choosing from any one of their 4,000 operating hotels located throughout 90 different countries. This has evidently contributed to Hilton Worldwide becoming one of the top leaders (ranked second to be exact) in the hospitality industry, despite their competition. The vision of Hilton Worldwide is “to fill the earth with the light and warmth of hospitality.” As the modern luxury hotel, Hilton has created a prestigious heritage with a modern attitude. The values of Hilton Hotels are stated uniquely, giving one value to each letter that constitutes the word for the hotel brand. “H” stands for Hospitality– “We are passionate about delivering exceptional guest experiences”; “I” stands for Integrity– “We do the right thing, all the time”; “L” stands for Leadership– “We are leaders in our industry and in our communities”; “T” stands for Teamwork– “We are team players in everything we do”; “O” stands for Ownership– “We are the owners of our actions and dec...
Throughout the 70’s, Walmart went public and became a traded company. In no time, the company was listed on the New York Exchange and slowly began its rise to the top. With the money from sales and the proceeds gain from sold stock, the company expanded from 51 stores operating in five different states to more than 125 stores located around the nation. Sales jumped from 78 million to over 340 million and continued to grow. The makings of a retail giant were in the works, but only time could tell how successful it might
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Marriott International, Inc is founded in 1927 and in 1983 it became the first hotel chain designed for business travellers. Up till now, Marriott has grown to a chain with 18 different brands and broad segment groups, with 3,900 properties over 72 countries all over the world and with around 42 million members in their loyalty program.
The following essay will define what rational organisation design is and how it can be used in business to both cut costs and give increased control to management as well as giving reference to important figures who relate to the systems development. Both the benefits and drawbacks of rational organisation will be explored with both theoretical and real life examples. The conclusion will highlight how rational organisation can be implemented into Junction Hotel and the extent to which it is desirable.
One main apprehension that they have against Information System is the high investment cost. In addition to this there is the high maintenance and upgrade costs associated with the deployment of new IT systems. In fact they prefer to outsource the heavy IT department expenditures to other companies having IT as their core activities. In return they expected to receive a full solution pack to meet their requirements and they are ready to pay these IT services as an operating cost. At the same time the risks associated with IS are being shifted to the other
PricewaterhouseCoopers has an extensive history dating back to the 1900’s when two firms, Coopers & Lybrand, united. This combination allowed PwC to become not only a UK brand, but also a USA brand as well. Before the merger, Samuel Lowell Price decided to set up an accounting firm in London, which experienced tremendous success. When Price agreed to go into a partnership with Edwin Waterhouse and William Hopkins Holyland, the revenues and prestige of the firm sky rocketed. In 1998 the firm went on to partner with Coopers & Lybrand and PwC emerged. After the merger, the company began to set up consulting facilities and ERP systems. The company expanded at a rapid rate...
History of Hilton hotel has been very interesting as it started as Mobley Hotel in year 1919 a small building. Because, when the company started it had no plans or ideas of expanding, the sole purpose was to serve as a place for the travelers to stay where they can comfortably enjoy a night or few and carry on towards their journey. After twenty-seven years of business and hard work, this small hotel went nationally in eleven states within United States, known as Hilton. Currently they have four thousand worldwide properties, either directly owned or franchised (including third party), in seventy-eight countries. Hilton even though allows franchises but there policies remain the same and direct Hilton officials do all the upper level management. The company name Hilton understands for Hosp...
Information Technology (IT) is a foundation for conducting business today. It plays a critical role in increasing productivity of firms and entire nation. It is proven that firms who invested in IT have experienced continued growth in productivity and efficiency. Many companies' survival and even existence without use of IT is unimaginable. IT has become the largest component of capital investment for companies in the United States and many other countries.
-the company became known for its ability to enhance a property’s value by creating unique, one of a kind properties with a small ultra-luxury residential style that differentiated it from other chain-like luxury competitors. Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express).
The Ritz-Carlton Hotel Company, L.L.C. originates with the 1983 purchase of The Ritz-Carlton, Boston by William B. Johnson, and the purchase of rights to The Ritz-Carlton name. The standards of service, dining and facilities of this Boston landmark serve as a benchmark for all Ritz-Carlton hotels and resorts worldwide.