Barriers to Entry Because the profession world of Wrestling doesn’t have many characteristics that are hard to replicate the professional wrestling industry operates with medium to low barriers to entry ("(WWE) Economic Moat," 2014). However, while the barriers to entry may be low the cost of competing with the WWE. Besides costs a new professional wrestling company needs to be able to take on the WWE’s programming and beat their ratings. They need to be able to set themselves apart and not just be that other wrestling show. They need to be able to outdo the WWE’s programming to succeed. This is evident by the Monday Night Wars that took place in the 90’s between McMahon’s WWE Company and Ted Turner’s WCW Company. While the two companies battled it out for ratings the WWE was able to give entertainment so different from what WCW was doing that the WWE ended up buying WCW and merging the talent into the WWE (Callis, n.d.). TNA a Substitute for WWE? The closest substitute that WWE has for its televised shows, pay-per-views, live tours, and video games is TNA. TNA has built itself up to be much like the WWE, however, it hasn’t been around as long and doesn’t have the fan base that the WWE has. Television ratings for the week of September 21 through September 26, 2014 shows that TNA does not seem to be a substitute for the WWE. The WWE’s Monday night Raw episode from September 22, 2014 had a cable rating of 2.68 and had 3.89 million viewers. While this was the second lowest Monday Night raw of the year it was up a little from the previous week’s 3.83 million viewers. WWE’s Smackdown aired on September 26, 20114 and had a cable rating of 1.74 and 2.32 million viewers, this was a drop from the prior week’s 2.63 million viewers. ... ... middle of paper ... ...ey need to scrap the idea and come up with a new one otherwise people will not continue to watch. Listening to the fans and giving them the products and shows they want will help the company to stay on top. Conclusion The WWE is well on their way to continuing to be the number one professional wrestling sports entertainment company. By continuing to adapt to new technology, ideas, and products they will have little to worry about from TNA and other small independent companies. Now that the WWE Network is running the WWE needs to finish rolling it out to all of the planned foreign countries and hopefully by the third quarter they will reach their goal of people signed up and the Network will be profitable. The WWE will need to be careful when cutting budgets that they don’t cut too much and end up hurting themselves by not being able to give the fans quality products.
Vince McMahon’s WWF is a multi-million dollar corporation and has been wildly successful in capturing the sports entertainment market. “Monday Night Raw,” the weekly soap opera on TNN, is one of the three most watched cable shows each week. In addition, the WWF has weekly wrestling shows on UPN and MTV. Personally, I am caught up in the phenomenon. I set aside my Monday evenings to watch Monday Night Football and professional wrestling. I enjoy attempting to figure out the storylines before they unfold and attempt to guess the action that may happen in the next segment.
Another reason the XFL will survive and prosper is its business savvy. Vice McMahon, who established himself as the owner and founder of the WWF, has proved to be a marketing genius. In a 50-50 partnership with NBC, who pumped in 50 million dollars and marketing muscle, Vince is targeting 13-24 year old males for his new football league.This target audience of 13-24 year old males just happens to be the same target audience of his WWF, which should make cross promotions a breeze (Efferon 31).
The film Heavyweights, filmed in 1995, was a popular children’s movie depicting adolescents attending a summer camp for overweight kids. This film fits in perfectly with other children’s movies of its time, including Hook, 3 Ninjas, and The Mighty Ducks. The slew of children’s comedies mixed with adult humor shows what consumers were looking for in a movie. Most notably, all of these movies (and most predominantly Heavyweights) address the issue of child obesity.
I have many things that I love in this life, one of those things is wrestling. I have been wrestling for seven years and I have developed quite the passion and love for it. Wrestling has always been an interesting sport for me. Growing up in Oregon I watched my uncles wrestle in high school. I watched both of them win their state tournament in their respective weight classes, this is one of my fondest memories of my childhood. One of them went on to wrestle division one, I thought this was the coolest thing in the world. I looked up to my uncles and wanted to be just like them. I did not always wrestle though. The process of pursing my dream as of becoming a wrestler started of with basketball, then went to a rocky start, then being on Worland High School wrestling team.
It took the death of superstars to make the company realize the importance of their superstar's health. World Wrestling Entertainment made drug testing official in 2005 when a superstar by the name of Eddie Guerrero Passed away. The author states "After one of professional wrestling`s biggest star died, World Wrestling Entertainment said it would start random testing for drugs, steroids and prescription drug abuse by its performers"(Wrestling With Drug…).The company began to get serious with their performers by starting new rules and regulations. The company believes drug testing performers will help decrease the amount of drug usage and deaths within the industry.
A long time ago, back in the olden days, Bruno Sammartino was a superhero who sold out Madison Square Garden countless times. Back in those times, wrestling strictly adhered to kayfabe, so many of the fans believed
We will mainly focus our analysis on the market share, financial problem and brand strategy. Now we start our analysis to choose the right creative to solve dilemmas which Kyle Kirkland and Dana Messina are facing.
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority.
In this case study we will gain a better understanding of TiVo, Inc. and how it has struggled to find success in a market they are known to be the innovator. At this point there are very few television viewers in North American that do not know what TiVo does for TV viewing. However, most consumers do not know the history or struggles this company has been through since creating the product in the late 1990’s. After reading this case study it is clear the creators of the TiVo were visionaries but it is also clear they were not business people too. Sadly, this might be the eventual demise of the company that clearly had the market in the palm of their hand. We will examine some of their flaws and how TiVo might regain some of the momentum to become a profitable organization.
The Z3 case provides a stimulating overview of how creative ideas can influence a new product launch. It illustrates the role of cross-promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’. It also shows how communications strategy and tactics have evolved beyond traditional TV advertising.
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Wrestling is a great sport to better yourself and earn a bunch of awards and titles to look back on later on in life. It 's something i will never forget and cherish always. But the memories of losing all the weight and making myself miserable for all those seasons is something i will not miss. People around me were only worried about the medals i had gotten and not about my personal being, that 's where wrestling goes wrong. That 's what needs to change in the future for not only wrestlers but the people around them as well.
As I got older and more aware of the sport, I did not just see it
...ully knowing until you have watched it from the beginning. WWE now have app that you can see all the episodes from the beginning that you can download. This has helped me identify what the end of the attitude era is. I am one of the people that say the era ended after Stone Cold and The Rock left. I say this because after they left, there was no one to question authority as well as Stone Cold did. No one after that cared about what would happen on Monday night Raw. Stone Cold leaving impacted the future of WWF now known as WWE. His leaving caused WWF to change.
Such crises can have a major knock-on effect on existing sponsorship partners and the potential for attracting new income to the sport. The medium has only begun to prove its commercial viability in terms of return on investment over the past five years, and some believe that brands are being scared off by the inherent risks of sports sponsorship deals.