INTRODUCTION
The development of the emerging economies is way faster than it was intended to be, emerging economies like Brazil, Russia, India, China, South Africa (BRICS) are the major economies for entrepreneurs or MNCs in which they plan to invest due to huge consumer base. These economies are the so-called “virgin markets” they are untouched which attracts the companies to go for developmental projects; It creates a new paradigm for the business world. But sometimes in these developing economies big multinationals corporations (MNCs) fail to achieve their fair share. They face problems due to lack of knowledge of market segmentation that is geographical, demographical and behavioral segmentations.
There’s a story to tell about how Wal-Mart
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Also being a price sensitive market to fulfill these demands and condition Wal-Mart would have to provide a variety of goods that will satisfy the Indian population as the small stores have done for decades, but Wal-Mart acts as a functional organization where as a market like India requires a more geographical organizational structure, continuing it faced challenges like what kind of product should it sell in various locations across the country due to diversification of cultural heritage. In India a lot of people come from middle class families and are more job oriented so when buying groceries they take them on credit and small retailers or street vendors sell them on credit where as in situation of Wal-Mart people have to pay directly and there is no credit system. A report by Wall Street Journal has said that Wal-Mart has paid bribes worth millions of dollars in India, bribed thousands of low level local officials to help move goods move through customs or secure real estate approvals. According to the Foreign Corrupt Practices Act (FCPA) the penalty of such crime are to charge on the amount of profit it earns but in case of Wal-Mart it did not earn profit as such so they faced no penalties. For a company who wishes to be successful in the market shouldn’t use such tactics they create a bad image in the eyes of the
Walmart is bad for America, as some say. The Globalization essay that was handed out in class had many good points. It states that Walmart puts many smaller businesses out of service. A recent study by David Neumark of the University of California at Irvine and two associates at the Public Policy Institute of California, "The Effects of Wal-Mart on Local Labor Markets," uses sophisticated statistical analysis to estimate the effects on jobs and wages as Wal-Mart spread out from its original center in Arkansas. The authors find that retail employmen...
Wal-Mart represents the sickness of capitalism at its almost fully evolved state. As Jim Hightower said, "Why single out Wal-Mart? Because it's a hog. Despite the homespun image it cultivates in its ads, it operates with an arrogance and avarice that would make Enron blush and John D. Rockefeller envious. It's the world's biggest retail corporation and America's largest private employer; Sam Robson Walton, a member of the ruling family, is one of the richest people on earth. Wal-Mart and the Waltons got to the top the old-fashioned way: by roughing people up. Their low, low prices are the product of two ruthless commandments: Extract the last penny possible from human toil and squeeze the last dime from its thousands of suppliers, who are left with no profit margin unless they adopt the Wal-Mart model of using nonunion labor and shipping production to low-wage hellholes abroad." (The Nation, March 4th 2002 www.thenation.com/doc.mhtml?i=20020304&s=hightower).
To this day, when I walk into Wal-Mart and come face to face with a manager I once worked under they give me dirty looks. People report that managers will trash talk you to another job that applied for if that job contacts Wal-Mart about you. Wal-Mart has unrealistic workloads for some overnight stockers, their managers aren’t the best in the world, and their policies are harsh. This is why I constantly call Wal-Mart a communist regime; not because it shares the ideals but because it is just bad for everyone in general. Hopefully one day a high positioned power will restore the order and peace that once was Wal-Mart according to the history they teach you in training and that their policies and workloads may become more realistic and doable.
When Wal-Mart establishes itself in a town, it makes its competitors to close their businesses since they cannot compete in the current market. There are several businesses that go out of business when this company sets up a branch in the town. However people don’t agree with this since customers are the ones who go to purchase goods from Wal-Mart. If there are people who should be blamed are the customers since they flock into the retail market to buy from them. This is the reason why these retail businesses are out of business. The reason that makes customers go to shop at Wal-Mart is that, there is ample parking, low prices and they also provide superior goods and services to the customers.Down town destruction started earlier before Wal-Mart was established. Wal-Mart is trying to bring with it new technologies that are aimed to cope with the current technologies. We ought to find new ways of doing things and this is exactly what is happening with Wal-Mart. For instance, Wal-Mart might be embracing technology to supplant it. Internet shopping might be some of the new business technologies that they are trying to embrace.
The problems with Wal-Mart begin with its supply chain, where many of the workers who make its products pay the price for low-cost items by laboring in sweatshop conditions. Wal-Mart has been in the courtroom many times defending its labor standards in many different countries; they all allege the same thing—that Wal-Mart ignores its own “standards for suppliers” and tolerates abuse of workers in its supply chain. “As the world’s largest retailer, Wal-Mart has the power to set higher [labor] standards within the industry,” says Maquila Solidarity Network president Ian Thompson. “Instead, it continuously pressures its suppliers to produce cheaper and quicker, encouraging sweatshop abuses.”
During the last 20 years, Wal-Mart has moved into many areas wiping out all the stores around causing people to loose jobs, slashing the tax base and causing many more disturbing problems to neighborhoods so people should stop supporting Wal-Mart for many of these reasons. Always low prices, does this sound familiar? Well this would be the slogan of the world’s most controlling company; Wal-Mart. Wal-Mart grew over the years into a 256 billion dollar company after making its name across the world in 1915. The major problem with Wal-Mart is that it maintains its own mini-economy. Some people believe Wal-Mart supports the American economy while most others hold that Wal-Mart’s global outsourcing will and has damaged the economy over time. When comparing these two opposite points, Wal-Mart has and is continuing to be more destructive than constructive to our economy. It has left employees with little to even no healthcare at all, destroyed more jobs then it has even created and it has also dishonored our environment. The second most common job, cashiers, are suppose to earn just about $7.92 per hour and work 29 hours a week which was said in a 2003 analysis. This only brings in yearly wages of only $11,948 (Wal-Mart Wages and Worker Rights 1). It is incredible that their employees can support themselves with making such low wages."With its low price focus, Wal-Mart may appear to help the U.S. economy. But, the reality is that with its poor wages and benefits, massive China sourcing and tax avoidance, Wal-Mart makes its workers and the communities where it operates poorer."-David Nassar.
Wal-Mart first opened in Rogers, Arkansas on July 2, 1962. Wal-Mart was built on the principle of “The Lowest Prices Anytime, Anywhere”. What started out as a simple discount store became the largest retailer in the world with 11,000 stores worldwide with a net sales of $482.2 billion. Wal-Mart works to bring value to its customers and to create opportunities for everyone. My preceptor was Dr. Lorrie Williams and she was one of three pharmacists in charge of the Wal-Mart pharmacy that I interned at for my Introductory Pharmacy Practice Experience. She had many roles within the pharmacy. Her primary roles were to check the prescriptions before being filled to ensure that it is the correct drug being dispensed and to ensure there is no tampering
It's headquarters if filled with sample furniture from vendors trying to peddle their goods through Wal-Mart. It doesn't stop there either. Wal-Mart demands the same of it's suppliers. All suppliers are required to provide a toll free number for consumers at the cost of the supplier. Shifting cost to suppliers to keep prices low has become the norm for the coorporation and at no risk for Wal-Mart since they have all the power. Despite inflation Wal-Mart will demand it's suppliers to sell for cheaper. Since Wal-Mart is usually the largest buyer by a large margin most companies cannot refuse Wal-Mart's order, resulting in cheaper materials used, less features, moving factories overseas, etc. One specific example is that of deodorant. Before the 1990's deodorant came in a cardboard box. Wal-Mart decided that the cardboard box was a waste of money. It cost money to make, to ship, and took up shelf space. Wal-Mart asked the deodorant makers to get rid of the box with the power they have. Now today you will see no deodorant
Today Wal-mart has a higher GDP than the entire country of Switzerland, but don’t worry they’re pretty neutral about it. But there has also been news about how they treat there employees. In 2004 an article was released entitled Everyday Low Wages: The Hidden Price We All Pay for Wal-Mart, and soon after Washington got involved. The bad publicity took a toll on Wal-mart and in fact is still today, Maryland passed a law in January, 2006, that said larger employers, such as Wal-mart, must spend at least 8% of their payroll on health benefits for their employees, and now many other states have followed suit. The bad publicity also made it so 8% of customers shop elsewhere because of what they’ve heard, this has caused lower expected sales around the holidays during 2004, and 2005. Some things they’ve done is in 2006 they paid employees on average 9.36 dollars, while other major retailers like Target and Sears pay on average 11.08 dollars. While this can be easily denied by Wal-mart, another way they have gained bad publicity is from something called off-the-clock work. If they had not finished their job they had to clock out and then still finish their job, meaning they wouldn’t get paid for
Consumer Protection is governed by the Political trend. What does politics have to do with Walmart. In the case of Consumer Protections, it has everything to do. Walmart has seen its share of consumer protection class action suits because of its lack of protection where the consumer is concerned. Walmart however aspires to help make choices easier and more transparent for its customers. According to the U.S Consumer Product Safety Commission,
Besides all the points that I have stated, Wal-Mart has had to pay fines due to breaking Child Labor laws and Illegal Immigrant laws; fines up to $11.5 million for just those two types of laws. Wal-Mart is not good for this economy, for the people, and the company, in a whole, is criminal. If the people let Wal-Mart stay on the track it is on, the United States will not have anything but Wal-Marts. Wal-Mart will become a monopoly and put everyone, who started with something more than greed, out-of-business.
The goal for my ethnographic study is subjected to the study of the people of Wal-Mart. Wal-Mart is a place that varies from city to city, but still attracts many of the same people. Everyone knows the weird people that wear ridiculous things to do their normal routine of shopping. That is why I have chosen to do my mini ethnography one day while shopping as an insider at the local Wal-Mart in Auburn, Alabama. Wal-Mart is a large center for shopping that attracts many different types of people, while creating an environment within itself.
With its headquarters in Bentonville, Arkansas, Wal-Mart was commissioned in the hands of its founder Sam Walton. Generally, the Wal-Mart effect is structured in a manner that it aids economic experts to evaluate attached global and local economic effects to the famous Wal-Mart retail. The term Wal-Mart effect is often employed by analysts to refer to the wide variety of both negative and positive influences of the retail business (Hiltzik 1). Evaluation of the retail’s effects is significant as the business is not only a key figure is the world’s economy but also it is arguably the most performing private economic retail. Briefly, Wal-Mart has conventionally caught the eyes of consumers since it not only boosts their experience by suburbanizing local shopping but also it avails low commodity prices for necessities (Neumark, Junfu, and Stephen 406).
Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si...
At the first, Wal-Mart only operates its business in home country. However, Wal-Mart became more integrated and independent by expanding internationally. In 1991, Wal-Mart start expands the business at international level which includes 26 countries outside of the United State such as Mexico, China and Canada. Now, Wal-Mart totally has more than 6100 stores in foreign country. The step taken by Wal-Mart is to improve and maintain their achievement outside of the home country. Wal-Mart’s strategy which expands their market at international level gains a lot of benefit to their business.