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Importance of physical fitness
The importance of health and fitness
Reflection on importance of physical fitness
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The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence the men with the best physique were more apt to survive in the wild and where the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male physique was the center of ancient culture. This was a time when the world was littered with war and young men became more physically fit to survive on the battle field. The first Olympic Games were also during this time period, where men improved their bodies to out preform their competitors. Art even depicted the perfect muscle composition of the male figure. During the Renaissance, thousands of years after the Greek and Roman time period, …show more content…
This particular advertisement in “Muscular Development”, Maximum Human Performance utilizes the placement of Victor Martinez flexing with heavy dumbbells in his hands. MHP’s advertisement has Victor Martinez Team MHP – IFBB Pro written in small non-contrasting text. There are many different federations that sponsor professional athletes like the International Federation of Association Football or FIFA, United World Wresting or UWW, just to name a Few. The International Federation of Body Building or IFBB sponsors professional body builders. This phrase states that not only is Victor Martinez a professional body builder of the International Federation of Body Building but he is also sponsored by Maximum Human Performance. Someone who is passionate about fitness but is naive to the different chemical agents that are necessary to achieve that body image would buy this magazine, see this advertisement and think they need to buy this product to achieve that professional body building physique. The problem with these professional body builders is it takes years of dedication to a healthy diet and an intense training program to achieve that image. On top of all that most professional bodybuilders have dedicated their lives to training which consists of taking more supplements than the advertisement advertises. However, this …show more content…
MHP gains their credibility by having Victor Martinez, a professional body builder, pose on their advertisement. Also by having sports nutrition distribution companies’ logos on the bottom of the advertisement. They have contrasting colors of their product, and by using catchy scientific words to make their product appeal to the audience. Maximum Human performance subliminally debates why their product is better than their competitors by having a professional body builder as a visual to what their product can do supported with a meaningless paragraph about the ingredients of their product. Fitness, but society in general has changed dramatically since the beginning of the primitive man. In today’s society peoples’ goals and interests are manipulated for economical gain. Companies that sell sports nutrition supplements know that in today’s society there is a huge market of competitors wanting an edge so they manipulate their advertising to make their products seem
Today in modern society, we are driven by social forces. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the negative effects it has had on the female physique, but not as much has been said on behalf of men. What negative effects do the media have on male body image? When confronted with appearance based advertisements, men are more likely to experience both physical insecurities and emotional issues related to body image. This paper will address these facets of the media’s negative
Imagine that it is a Friday night and you are up having a little midnight snack and watching some television. Feeling guilty for eating at such a late hour, you begin to flip through the stations when something catches your eye. It is an infomercial, and usually you just flip right through these, but for odd some reason you decide to watch this one. How could you possibly resist not watching? The commercial begins by showing gorgeous blondes in bikinis, and buff studs in speedos stuffing their faces with hamburgers, pizza, chips and everything that you know should not be eaten in quantity (if at all)! The amazing thing is that these “people” all have society’s ideal bodies. They are toned, tan, and thin in all of the right places. The commercial proceeds to boast how these women and men never exercise. They don’t need to because they take Enforma’s Exercise in a Bottle! Well now they have gotten your attention--look great, eat what you want and never exercise? It sounds way too good to be true! This is what miracle product, Exercise in a Bottle, will promise its potential buyers. But the questions, how does it work, what are they and how do its ingredients work, does it work, and are there any side effects are all key questions to be explored before taking Exercise in a Bottle. After I saw the commercial one night when I was up late snacking with my best friend, I admit that I was definitely tempted to pick up the phone and place an order. I even came close to falling into all of the hype and excitement surrounding this new product when I began my research, but after seeing a more scientific approach to the product, I have changed my mind.
Leit, Richard, Ph.D. "International Journal of Eating DisordersVolume 31, Issue 3, Article First Published Online: 14 MAR 2002." The Media's Representation of the Ideal Male Body: A Cause for Muscle Dysmorphia? Wiley Online Library, 14 Feb. 2001. Web. 18 Apr. 2014.
The emphasis on and portrayal of athletes with a specific body type subordinates both men and women that do not possess that physique.
Consumers, in any market, look for the fastest, easiest, and cheapest way to obtain their wants and needs. In the bodybuilding market, consumers look for weight loss, weight gain, muscle growth, muscle recovery supplements, energy boosters, and anything else that can result in a speedy body transformation. There are hundreds of brands and thousands of supplements to choose from, making it nearly impossible to have a physical retail store carry and display them all; which is why sites like Bodybuilding.com can be successful.
When you look in the mirror you see your imperfections. You see your perceived flaws; things that nobody else recognizes about you and you think that there has to be some way to change it. In today’s world, society places impossible standards on the way you’re supposed to look and recently young American males in their teen age years have become increasingly self-conscious about their physical appearance. In the article “The Troubled Life of Boys; The Bully in the Mirror” author Stephen Hall investigates the changes and causes of the increase in males becoming concerned with wanting to be more muscular.
Marketing companies know that by associating a product with an athlete it can drastically increase sales. Fig 1. Gaines, Cork. "... ... middle of paper ... ...
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
In this day and age, hundreds or thousands of women and men are having an ongoing battling against themselves to meet up to society 's standards on body image. Every day people are sacrificing their bodies to strive for the "perfect" figure that would make them feel like they belong in our society. Because of society 's pressure, it has given men and women the immense amount of pressure to achieve these unrealistic goals. Needless to say, women and men are grappling with their inner demons to reach their goal of having the ideal body. In today 's society, men and women both struggle with body issues by the profound impact of social media and a lack of self acceptance; however, it appears that men are struggling more due to having to shield
lengths man will go to in order to achieve that physical perfection long before the era of
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
Studies of body image in the past have gained varying results as to the groups that are affected, as well as the amount of impact body image has with these groups. There has also been much debate over the validity of methods used to judge body image, and how well the measurements used actually correlate participants’ actual views of body image (Cash, Morrow, Hrabosky, & Perry 2004). Some factors that have led to this discrepancy in answers are questions that were framed to be more suitable to attain the attitudes of one gender over another. The initial studies of body image focused upon simply body shape which seemed to be more important to women, whereas body image affects were seen for men when questions of muscle definition were included into the questionnaire process (Ridgeway, & Tylka, 2005).
The importance of body image and the idealisation of the ideal body have become more dominant in society today.
Men and woman have the same conflict when it comes to body image. For example a woman can see a beautiful model on a cover of a magazine, while skimming through that magazine she only finds beautiful flawless women. She might ask herself why she doesn’t look like that, where a certain obsession may develop. Same goes for men. Media has made it more than aware that beauty is characterized by perfection. “These interactions help define the self (Oxford, p. 653). Media 's Idea of Self Today 's media focuses on body image, especially a woman 's outward appearance and the size of her waist. The media typically uses models, actresses, and singers, such as Victoria Beckham to relay these values.” Jenna West, stated that the emphasize now is based on the simple appearance, which in most cases people love to see below average female waists, the smaller she is the more beautiful she looks. Symbolic Interaction plays a huge role in society, if we see someone that we do not look like we immediately start comparing each other and become self-conscious of the way you look now. Where in fact, body modifications start to happen. The biggest portion of the symbolic interaction with body image is the Looking Glass Self. Meaning that people will always have an idea of adjustments only because of how the rest of the world in portrayed. In all, it is based on
People may think that men should be cool and handsome and should look and be a certain why like having a lot of muscles. McClure Stewart is the managing of editor of Women’s Quarterly Journal and Kate Kennedy is the campus project more important, our inner Women’s Forum, stated, “Again, this one features a corpulent guy’s guy lounging on his sofa in his dirty undershirt, which barely covers his beer gut” (1).Why is it that males are always stereotyped as the ones that cannot take care of themselves. Females are not the only ones that care about body image. So do males because like women they too try to attract the opposite sex. Many males find this offensive because it’s like we are not all slobs and they all would not want to be categorized like that too. At the same time, females worry about body image more because of the many advertisements that make women just look like sex objects. Katherine Toland Frith an associate professor at the School of Communication and Information at Nanyang Technological University in Singapore and Barbara Muller coordinator of the Media Studies Program at San Diego State University stated that Gentry found that female college students who were repeatedly exposed to thin models in ads feel increased guilt, shame, insecurity, and body dissatisfaction (5). Women tend to be more sensitive than a male which is already a good reason that females have it worse than males. Not to