Woolworths' Choice for Internal and External Communication Essay

Woolworths' Choice for Internal and External Communication Essay

Length: 1414 words (4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Question 1
When studying communications one will realize that different companies or organizations communicate internally and externally with their different target audiences. Therefore, we are exposed to different kinds of corporate publications. These can be internal and/or external publications. Corporate publications intend to communicate or rather aim to convey certain messages to different messages to different target audiences. For example, internal publications are publications aimed for employees and stakeholders, whereas external publications are aimed to communicate with customers. Various companies consist of the company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media and digital strategy and presence and online presence of the company.
The aim of this essay is to discuss the chosen, Woolworths as a company that encompasses the characteristics of internal corporate communication. Internal communication will be briefly discussed within a corporate company by describing and discussing the following aspects: company’s profile, corporate image, the business activities, recent marketing and advertising campaigns of the company, the social media l stand digital strategy and presence and online presence of the company.
In order to be able to discuss and describe the above mentioned aspects and to understand what internal media entails, I should firstly start by defining it: Internal media entails that the organization is responsible for the whole process and outcome (e.g. house journal, brochures, radio and TV). Effective internal communication is one of the enablers of employee engagement and thought to add fundamental value to organizations...

... middle of paper ...

...ding to Woolworths chief executive, Grant 0’ Brien, said having multi-channel services would provide more opportunities around customer convenience as well as more increased options. He believes it is about creating integration and increasingly finding out about the company’s valuable customers. The online platform enables customers to shop online (Herrick: 2011).

Source list
Herrick, C. 2011. Woolworths revamps online strategy by upgrading supermarket app. Date of access: 02 Nov 2013
Mack, M. 2013. Woolworths is aiming high. Date of access: 02 Nov 2013.
Woolworths Holdings. Press news. Date of access: 02 Nov 2013.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Web Applications: OTRS User-friendly Interfaces for Customers and Agents

- A trouble ticket system is a software system which works on multi-channel customer requests centralised management. It can help streamline work flow processes, track and solve requests more effectively and improve customer satisfaction. Ticket is this case is as same as medical report which records trouble description, process and result. Finally, it is archived after it closeshttp://doc.otrs.org/3.3/en/html/introduction.html. Open-source Ticket Request System (OTRS), is a free, open-source and AGPLhttp://www.gnu.org/licenses/agpl-3.0.html licensed software packages....   [tags: external and internal communications]

Free Essays
650 words (1.9 pages)

Business Communication: What is Communication Essay

- ... An example is online communication. This may come in the form of ‘verbal’ where staffs in an organisation such as HSBC are specially trained for. HSBC will implement this when regional managers telephone or video conference bank managers to address the company strategies and goals so that managers can align objectives accordingly (HSBC, n.d). This increases the level of engagement to improve morale, boost productivity and the demand of a better working environment, this effective communications ensure that HSBC employees fully understand the company, its values and purposes and how to fully engage with their own roles....   [tags: communication process, skills]

Strong Essays
1517 words (4.3 pages)

Electronic Communication and the Negative Impact of Miscommunication Essay

- Electronic communications, improve efficiency and productivity, but poorly written emails can cause internal strife, low morale, and loss of clients. Effective written communication will enhance internal communications as well as external communications. The ability to write effectively is a core skill that all employees, no matter what their title is, should master. If the content of an email is unclear, grammatically incorrect or is full of typos, the email will cause misunderstandings and the possible loss of business....   [tags: Business Communication]

Strong Essays
1349 words (3.9 pages)

Internal Communications And External Communications Essay

- Introduction Internal communications and external communications are two different forms of communications that play a role in the workplace and everyday life. Internal communications focuses on communicating with the employees, whereas external communications refers to communicating with the public audience. Although these two forms of communications have their differences, they can contribute to one another in real life and the business world. Defining Internal and External Communications Internal communications, which is also known as employee communications, refers to distributing and disclosing information, developing an awareness about specific information and details, and preferably a...   [tags: Communication, Public relations, Employment]

Strong Essays
1683 words (4.8 pages)

External and Internal Factors Essay

- External and Internal Factors There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementation of the plan....   [tags: External Internal Factors Management Essays]

Strong Essays
1045 words (3 pages)

The Correlation Between Organisational Behaviour And The Communication Practices

- OC viewed from IM perspective The organisational communication studies the correlation between organisational behaviour and the communication practices there in. It is greatly involved in studying the symbolic use of language, how organisations perceive it and their goals . The discipline of organisational communication focuses on studying the communication processes keeping in mind the organisation context. Organisational communication scholars argue that all communication is part of an integrated whole....   [tags: Human resources, Human resource management]

Strong Essays
1236 words (3.5 pages)

Do Public Relations Enhance Democratic Communication? Essay

- A key concept in liberal democracy is based on a consensus (shared thoughts and judgements from the public). This can be supported by a quote from Price who says a key concept of liberal democracy at a starting point refers to “collective judgements outside the sphere of government that affect political decision making” (Price, 1992 8). Price’s quote elaborates the importance of public opinion within politics especially within a liberal democracy. The concept of public opinion developed around the time of the emergence of the enlightenment theory....   [tags: Rousseau, general will]

Strong Essays
2836 words (8.1 pages)

Internal and External Violence Essay examples

- Internal and External Violence Specific time periods, such as World War II, and the Post-Civil War era bring to mind images of hate, death, and violence. Not solely external violence or violence that is carried out, such as murders, war, or blatant displays of violence such as those in Ellison’s Battle Royal, but internal violence as well. Internal violence is more about the mind, a violence of emotion, though internal violence is closely linked to external violence. They are linked not only because external violence causes internal violence, but also because of the reverse....   [tags: Violent Violence Internal External Essays]

Strong Essays
1473 words (4.2 pages)

The Company 's Internal And External Stakeholders Essay

- The consulting project for ABC Company is to expand the company’s customer base into industrial organizations. The company cannot complete this project until they address internal issues that may hinder the success of the project. The paper below summarizes the company’s internal and external stakeholders, organizational conflict management, and effective methods of persuasive communication. Internal and External Stakeholders Stakeholders are those internal or external individuals or groups that have an interest in the success and failure of an organization....   [tags: Communication, Management, Organization]

Strong Essays
971 words (2.8 pages)

The Impact of ICT on Internal and External Communications Essay

- The Impact of ICT on Internal and External Communications ICT is used in many ways to communicate within many businesses. Sainsbury’s uses the use of ICT to communicate internally and externally. There are many advantages of using ICT to communicate. The advantages of using ICT to communicate There are many advantages of using ICT to communicate. The advantages are that there are lots of different ways to communicate by using ICT and they all are very different from each other and have different advantages....   [tags: ICT Essays]

Free Essays
479 words (1.4 pages)