In 1972, John Berger, author of The Ways of Seeing, constructed the idea that men were objectifying women in a majority of old European oil paintings. According to Berger, when men started observing women like this, so did the women. Berger states that “men look at women. Women watch themselves being looked at. This determines not only most relations between man and woman but also the relation of women to themselves” (47). This means that even though men objectify women, most women also objectify themselves. Even though this argument was made in 1972, it is still very valid in 2015. Women are still being objectified in today’s ads and especially in today’s society. The creators of these European oil paintings would objectify women in many ways such as making her identity not necessary, making her please the outside viewer, or making her submissive to the male in the ad. You can pick out almost any ad in any magazine and part of Berger’s concepts will be proven.
The idea that women in ads today are solely here for the viewer is found on every page. In an ad for a Calvin Klein fragrance, we see a young man and woman lying in the sand at what seems to be a beach. The woman is lying down on top of the man. The man is focused on the woman and he is kissing her forehead, but the woman’s gaze is directed toward the person who is viewing the ad. Ever since Berger stated that “her body is arranged the way it is to display it to the man looking at the picture. This picture is made to appeal his sexuality. It has nothing to do with her sexuality” (pg), it has been clear that when a woman is looking out towards the viewer that she is there for that person. Berger argues that the viewer can classify with the mal...
... middle of paper ...
.... People also think that if they buy the object that is being sold in the ad, then they might get a woman’s attention. They also think when they buy the object, then they might get a woman’s attention. When they buy the object, they think about what the woman in the ad can do for them, not what the object can do for them. The way the world, men and women, objectify women is unbelievable. A woman’s face can be covered up, she can be turned into the object being sold, or she can just be a pair of legs. A woman is never supposed to be seen as an object, but in these ads she is. These ads are a good representation of how our society thinks and acts today. If people do not start seeing women for who they are and for more of their ideas and personality, such you would do for a normal person, then more and more women are going to be judged the way they always have been.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Toni Morrison's The Bluest Eye One of the most prominent themes found in Toni Morrison’s acutely tragic novel The Bluest Eye is the transferal or redirection of emotions in an effort on the part of the characters to make pain bearable. The most obvious manifestation of that is the existence of race hatred for one’s own race that pervades the story; nearly every character that the narrator spends time with feels at some point a self-loathing as a result of the racism present in 1941 American society.... [tags: Toni Morrison Bluest Eye Essays]
1449 words (4.1 pages)
- The Bluest Eye: Migration Morrison depicts a large part of African American culture when she places the characters in an urban area. The change of environment from the north to the south plays a key role in the loss of communal ties. African Americans are extremely affected given that they are displaced and are attempting to conform to northern cultural standards. The emphasis in the north is on material wealth and beauty, whereas the south is more family oriented. The migration may have displaced many people, however it does provide job opportunities as well as economic gain.... [tags: Toni Morrison The Bluest Eye]
1179 words (3.4 pages)
- The Educated Eye and the Intimate Hand A Review of Comment by John Bentley Mays Is craft art. This question, a hot topic of debate amongst artists, art critics and craftspeople of the twentieth century, seems to have been born of the many complex societal changes that took place over the course of the Modern Era. logically, it would only be possible to effectively deliberate over this discussion by first defining art itself. This, however, proves to be just as difficult a task as settling the art-craft controversy in the first place and together, these quarrels revolve in a seemingly endless dance of passionate indignation.... [tags: Art, Visual arts, Clement Greenberg, Crafts]
1333 words (3.8 pages)
- Study of personal space is important. Proxemics behavior is not just one form of self-defense, is also a part of the unconscious that controls the behavior and the interaction between humans. Personal space is essential for people because alerts when somebody is too close that could cause some damage to another. Some studies try to explain how proxemics behavior works and what factors can influence it. For example, previous experiments found out that people more distance when they are front of tall people than when they are front of short people.... [tags: proxemics, behavior, self-defense]
664 words (1.9 pages)
- In the novel, “Of Mice and Men”, Candy is one of the main characters, who symbolizes some major themes. He is the oldest worker and his job as a ‘swamper’ who cleans the bunkhouse. He has spent majority of his life in the farm, working for someone else. He also has his dog, his best friend. He is usually described as “careful” “shuffled” and “slow”. This shows that he is a very slow and thoughtful man. Candy symbolizes several things about America in the 1930s. The first theme that Candy represents is loneliness.... [tags: loneliness, weakness, sexual object]
581 words (1.7 pages)
- The Bluest Eye (1970), Toni Morrison’s first novel, is written during her teaching at Howard University, focuses on the oppression of the Black female characters Pauline, Pecola, Claudia, and Frieda. The American concept of beauty becomes necessary for black African- American in order to mingle into the mainstream. Pecola suffers an inferiority complex since from her childhood because she is ugly and black and nobody loves her as Pecola comes from a poor family, cut off from the normal life of a community and faces final humiliation and betrayal from her own father.... [tags: Literary Analysis, Classism]
2467 words (7 pages)
- One of Dior fragrance advertisement which called “Dior Addict Fragrance” caught my eye since it was an odd commercial. It was made into a micro-film which took three minutes to finish watching the advertisement. It started off with a sunrise near a beach with the full-screen text saying “Dior Presents,” then it turned into some beautiful scenery with the crystal blue sky, colorful houses along the harbor where some big ships mooring in front. Since it could take a long time to explain the entire advertisement, long story short, the only girl Daphne Groeneveld, who used this Dior Addict perfume in a France small town was enjoying herself at the beach where there was no one to share with, cha... [tags: Female, Sex, Male, Gender]
1320 words (3.8 pages)
- The photomontages created by David Hockney are dramastically different from other artists pieces. Simply, this is because Hockney shows his view of the world as realistic as there can be when it comes to artwork. In photomontages there are various ideas, themes, and pictures combined as one piece of art. His aims are to capture motion within multiple snapshots. The goal is to prove that in a one point perspective piece an individual does not see an event occurring in frames. But, in Hockney’s photomontages the main goal is to let the audience see what a human eye really sees when analyzing a scene or event.... [tags: Eye, Mind, Art, Thought, Human eye, Perception]
1413 words (4 pages)
- Women and Advertisements The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are.... [tags: Beauty Media Essays Advertising Marketing]
2559 words (7.3 pages)
- Women in China Traditionally, the family has been the most important unit of Chinese society, and holds true till today. Over the last couple of years or so, new definitions of women's roles have been formed as many Chinese women have received higher education, have joined the work force, begun to compete with men, and become financially independent. Confucianism and the Communist movement greatly influenced the role of women and the family structure in China. Classical literature played an essential part in defining family and the Classical women.... [tags: Papers]
634 words (1.8 pages)