Winters Tee's and More: Marketing Analysis and Research Essay

Winters Tee's and More: Marketing Analysis and Research Essay

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Winters Tee’s & More Marketing Analysis and Research

Summary

Winter’s Tees & More has been in the Chilton County area for around three years now. Our business allows customers to custom design shirts any way they would like. With the cutting edge technology we use, we offer our customers an easy experience for customizing their apparel from the image or graphic of their choice and the material and style that is comfortable to them. The ultimate form of expression to us is creativity and there are no limits to what our customers will be able to communicate. Some people may show their sportsmanship to a particular sports team or they may have a social message and specific cause to promote. Whatever they choose, we are willing to supply and print embroidery or screen printing (Entrepreneur).
Products and Services
Winters Tee’s & More will offer customers a variety of ways to create and design their own custom apparel. T-shirts will be the majority of our customer’s orders, however other styles of shirts and hats are also offered. With our screen printing machine, we will use printer sublimation technology that allows a high quality computer image to be applied to the fabric. Many other companies in the area allow minimum order but our printing cost will be effective enough to offer customers the ability to order just one unit. Finally, the customer may choose, supply their own image, choose an image from our library or have an artist to create an image for them.
Winters Tee’s & More is a custom t-shirt company that will offer customers a choice of imagery (ours or theirs) to apply to the front or back of a shirt.
Sublimation is a process using heat to transfer (embed) ink into a fabric surface such as a shirt...


... middle of paper ...


...t custom shirts and apparel. A computer programmer/designer has been identified as a candidate to manage the design, implementation, and maintenance of the website. The majority of the tasks will be completed by him; a few tasks that are outside of his skill set will be subcontracted to other associates.

Works Cited

"Chilton County, Alabama." Wikipedia. Wikimedia Foundation, 03 Oct. 2014. Web. 6 Mar. 2014.
"Clanton, Alabama." Wikipedia. Wikimedia Foundation, 7 Oct. 2014. Web. 11 Mar. 2014.
"Custom Printed T-Shirts Business Plan." Sample. N.p., n.d. Web. 4 Mar. 2014.
"Do Your Market Research | SBA.gov." Do Your Market Research | SBA.gov. N.p., n.d. Web. 5 Mar. 2014.
"How to Create a Marketing Plan." Entrepreneur. N.p., n.d. Web. 11 Mar. 2014.
Vitez, Osmond. "Competitive Business Strategies." Small Business. Demand Media, n.d. Web. 6 Mar. 2014.



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