Symbolic needs affect Wii U compared to another game cons...
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...need to remind and inform the consumer about how great the product is. The consumer is not willing to buy if they don’t know the benefit of an exchange. They should also come up with the plan that will keep the customer engage. For example, they should develop new features or a new game at least three times a year. If the consumer has a goal or a game to look forward to, the distraction will not be the factor that affects consumer’s opportunity.
I have learned that Motivation, Ability, and Opportunity are the main factors that affect consumer’s decision making. The consumer will not buy the product if one of the three factors is missing. I have also learned that despite how good the product is, the product will not sales to the wrong demographic. Plus, the company need to be consistent. Otherwise, the product will be forgotten completely.
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