In now days, with mass media is popular in people’s life , it is an important source for election, when the party leader join the political , a good image will help them to gain more supported, especially in election. In this easy, I will discuss how it influences voters to vote , and how to decide supported which leader, it equals supported which party, then, leader how to attracted voter for get more votes. But it also has exceptions. The image of the party leader is not only a big impact in election.
Election recent study found that the image of the candidates has become the main reference for voters to vote. The mass media is an important source of intermediary candidate image, so the image of the candidate shall not transfer research and construction of ability to ignore media.
“In the United States, many commentators that is called former US President Ronald Reagan as ‘the greatest communicator (great communicator)’ ” (Rosenberg, Kahn, & Tran, 1991), because it often effective use of the media establish a good political image. “And many studies have pointed to the US elections have become "candidate-centric" rather than political party centred political environment .”(Asher, 1988).Not only America, many countries leader use mass media attracted people, disseminating the how to improve people’s life to gain more votes. Many people are not direct to join the political, they know about political from media, in the past, major from newspaper, speaking, with developing of technology ,more and more new media are created, for example TV,magazine, social network, internet, people have different ways to gain political information, more people can join the political, a democracy trend in political activity. H...
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...ther party know they cannot win the election, they would choose women”, political give man more powerful, they think women’ kind ,weak , it cannot let women do a good leader. But women have themselves qualities, such as warming, caring .In recent years, more women join the political activity, they use themselves advantages to compete, voice women’s problems ,that is male leader usually ignore .
In conclusion, the image of the party leader is most important impact on voting , especially , in nowadays ,a good image will take more supported from voter, from mass media , people know about different parties have different plans in future, different leaders have political experience , think about which party conform voter profits, which leader can fulfil their promise in the future, even image not only impact in election, it is very important reason about the vote.
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