Essay PreviewMore ↓
The first format to be discussed is the department store format. The brick and mortar department stores that exist today have a specific way their businesses run. They are usually located in a shopping mall or in a shopping center. Their hours of operation are usually from 10 am to 8 pm. In terms of the convenience to the customer, it is enough to get all the customers in a reasonable time. Usually customers do not go to clothing stores in the middle of the night to shop for a new wardrobe, so there is no desperate need for them to have longer operating hours and lose money on staffing the store for those extra hours. Not only do these stores have to spend more money in employee hours if they want to stay open later, but also money on security. Most of these stores located in shopping centers are out on their own, and if they were the only store open, then it would make them an easy target for criminals. All and all, they brick and mortar department stores do not have an advantage over other retail formats as far as hours of operation, they just have enough for what they need. As far as having an advantage in delivery time, they have the best advantage since they deliver the product on the spot, since the customer is in the store.
Another business format is retail stores such as Wal-Mart, Dollar General or Family Dollar. These businesses have different operating hours and no delivery services, at least the brick and mortar ones don't. Wal-Mart for the most part has the most advantage out of any other format. They way Wal-Mart is set up, they are able to keep operating 24 hours a day in the majority of their locations.
How to Cite this Page
"Why Give The Customers What They Want?." 123HelpMe.com. 31 Mar 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- DEALING WITH DIFFICULT CUSTOMERS If you are in the process to interact with customers, you need to be prepared for the fact that sooner or later you will fall hard customers. Work with them psychologically difficult, but not impossible to work - refusing to work at times fraught with loss of not only money but also reputation. How to deal with difficult customers. In fact, difficult clients at everyone. By this, what exactly do you think customers "difficult", you can determine over what you need to work.... [tags: Sales, Customer service, Consultative selling]
1178 words (3.4 pages)
- During a normal school day, a young man walks up and asks a sneaker head, "What shoes are those. I’ve never seen those before!" In the afternoon, a middle-aged Mother comes home and after having read the tabloids, would like to know the name or designer of the new dress Beyoncé was wearing during the music awards. At midnight, A Father comes home from a long day at work and is hoping for a new bed with new innovative technology that would help him rest up to repeat the day’s work tomorrow and the day after.... [tags: innovative products, macbook, nike, big companies]
1607 words (4.6 pages)
- A market is a group of customers, with similar needs, willing to buy a product in order to meet those needs (Perrault, Cannon, & McCarthy, 2015, p. 93). A generic market is a non specific market, offering many ways to satisfy multiple consumer needs (Perrault, Cannon, & McCarthy, 2015, p. 94). According to Eric Dontigney, grocery stores and restaurants can all meet everyones need for food. Daunting explains how the need is met is less important as long as the need is met. The generic market are all people that eat.... [tags: Marketing, Want, Maslow's hierarchy of needs]
1167 words (3.3 pages)
- 1. How can salespeople earn the trust of their customers. Gaining customers’ trust is important to the crucial of an organization’s success and to be successful salespeople must demonstrate the five trust building characteristics which includes; customer orientation, expertise, dependability, candor and compatibility. It is important to know that trust is a combination of these characteristics and measured on a continuum. A customer orientation refers to determining the buyer’s unique needs before recommending a purchase and placing as much emphasis on the customer’s interest as their own.... [tags: Sales, Consultative selling, Customer service]
820 words (2.3 pages)
- "Customers for Life" Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is the number selling luxury automobile dealer in the country. He started from the bottom and manipulated his automobile business into a 250,000,000-dollar business. In his book he explains the things that he has found to work for his business in great detail so that you may also apply them to your business.... [tags: essays research papers]
988 words (2.8 pages)
- Finding new customers is not easy and will be better to keep the current customers. To think about how much time will be spent when someone starts hi/her business from one firm to another which looks like as time wasted cutting hair somewhere. Even the person is not happy with the hair cut to talk to another hair cut or to look for other salons. This is the situation in which the adventure-based travel firm Back roads found it in 2009. The California-based company increased its revenues by creating a personalized marketing campaign for people who had done business with Back roads in the past.... [tags: Marketing, Customer relationship management]
1101 words (3.1 pages)
- In order for a company to succeed and gain profit in a business, they must obtain and keep customers. Without customers, a company is obviously unprofitable which results in being unsuccessful. The first step is to convert first time visitors into a returning customer. Secondly, a company has to find a way to maintain these customers as loyal customers. These steps are considered customer service. There are many new aspects of customer service now that so many businesses have gone to the internet.... [tags: Customer Service]
639 words (1.8 pages)
- My Customer Services Style The customer services styles are quite important when it comes to the direct dealing with customers. Besides the products or services that are being offered to the customers by the organization you are working for, the way in which the sales persons represent those products and services to the customers play a major role in the satisfaction of the customers. The customers often seek polite, genuine and helpful response from the customer service representatives and for that purpose the customer service representatives adapt different customer service styles depending on the priorities of the customers.... [tags: Customer service, Sales, Communication]
933 words (2.7 pages)
- ... The system helps to carefully review, build consumer trust in the marketplace; offer an expert, cost efficient, meaningful alternative to legal action and it provides a framework for the development of self-regulatory solutions to other emerging issues and public policy concerns (Council of Better Business Bureau, 2011, p. 5). Klein (2009) suggested that The Better Business Bureau was offering report cards to businesses, and a good grade that could differentiate a small firm from its competitors.... [tags: litigation, business, industry, solutions]
572 words (1.6 pages)
- Difficult customers are just part of doing business today. “Difficult customers could be those in which you have to deal with negative, rude, angry, complaining, or aggressive people. These are just a few of the types of potentially difficult interactions” (Street). From time to time, you will also find the need to help customers who can be designated as difficult, but in a different way: Lack of knowledge about your product, service and or policies, dissatisfaction with your service and or product, demanding, talkative, internal customers with special requests, language barriers and elderly or disabled customers that need assistance.... [tags: business, empathetic, service]
722 words (2.1 pages)
The next business format is the online businesses. These businesses by far have the biggest advantage as far as hours of operation, but the worst in delivery time. These businesses can be operated 24 hours a day, 7 days a week, no matter the weather conditions, holidays, nothing closes these stores down unless they don't handle their business and their servers go down. These stores have no location issues, no rent, no worries about being open and paying employees while no one is in the store shopping. The online businesses have a great disadvantage in the delivery time with their products in most cases. If the business is a local business that delivers items within an hour or two, then they have an advantage in on both ends as far as operating time and delivery time. Places such as pizza chains offer such delivery options for their customers. Most online businesses have a disadvantage since they cannot get the product to their customers in the very best case, the next day. If I want a DVD player, I can buy one from bestbuy.com and wait a couple of day to get it, or go to my local Wal-Mart and buy one and take it now immediately.
Video stores and bookstores have a unique format within themselves. Other than the online ones, these are all brick and mortar businesses. As far as delivery, they have the biggest advantage possible since they have one area that they concentrate one, Wal-Mart cannot compete with the amount and selection of videos compared to the local Blockbuster. The amount of books Wal-Mart has cannot compare with even the smallest local book selling business. This itself puts these companies in a distinct advantage in comparison to its other retail formats trying to chop away at their business, nobody has a better delivery setup than the companies that sell solely certain kind of products, and this is not only for video and books, auto parts and furniture stores as well. In the other hand, hours of operation are a huge disadvantage for these sorts of businesses. The hours Wal-Mart stays open gives customers the option to buy similar items at Wal-Mart rather that Auto Zone. Theses specific subject companies do not have legitimate business reason to have the operating hours a Wal-Mart does and that takes away from a lot of their business.
Postal services are another business that has different formats from other businesses. As far as hours of operation, they are not in a good position and with no advantage with other business formats. The only good advantage they have with hours of operation is the mailboxes, they can be used by anyone at anytime with pre purchased stamps. But many customers do not mail out the good old snail mail anymore with the new technology that is out right now, most people now a days are mailing packages and boxes. If a person is in need of mailing a package out, they have to do it during lunch and that pretty much takes up all of their lunchtime to accomplish it. Having a 24-hour or even late and early hour of operation would make it a lot more convenient for customers. The advantage that postal services have is in the delivery because they are the very source of all deliveries. They are the ones that are in business to deliver products from businesses to consumers, deliver packages from loved ones to each other.
The food industry is another business format that has different advantages in hours of operation and delivery. As far as an advantage in hours of operation, it depends on location and the population of that location. In many small towns, the local McDonalds is open from five or six in the morning till about nine or ten at night. In a bigger metropolitan, they dining in part would have those hours of operation, but the drive thru will generate the amount of business that would have that restaurant open 24-hours a day. This gives the food service businesses a great advantage as far as having the best hours of operation. As far as delivery is concerned, they have a great advantage in that department also. No two restaurants are alike, not even two McDonalds for the fact that one would be closer than another. They deliver exactly what the customer wants in the manner that most customers want it. Most of the restaurants also deliver which gives them more of an advantage.
All these businesses share similar advantages and disadvantages as far as having their product or services available to their customers. Businesses should not give in to an initial disadvantage just because it is the normal trend around similar businesses. The businesses that raise above their competition are the ones that take risks, look at different options and are open to new ideas and suggestions to improve their business.