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Patriarchal society sociology essay
The Relationship between Masculinity and Femininity
The Relationship between Masculinity and Femininity
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The world is becoming more aware of the gender hierarchy occurring in our society. Men are consistently leaders and placed in positions of power while women are seen as inferior. Jean Kilbourne, author of “Two ways a Woman Can Get Hurt”, investigates this ideology as she looks throughout media and advertisements and highlights their sexually explicit commercials that degrade woman. In comparison, Allan G. Johnson, writer of Why Do We Make So Much of Gender?, discusses how the world’s view of gender has changed over time and how it has affected the world. Kilbourne and Johnson outline the presence of a gender hierarchy but do not accurately interpret why it happens. The underlying presence driving patriarchy is hidden deep in men’s resistance …show more content…
Men are looked at as brave, selfless people and are perceived as heroes all throughout society. Johnson addresses this point saying, “The idea of heroism, for example, has been appropriated almost entirely by patriarchal manhood. From movies and television to literature to the nightly news, our ideas of who and what is heroic focus almost entirely on men and what they do” (548). Since men have power in this world, they have generated a society that pleases them. Superhero movies are a huge money maker in today’s world. But, the most popular superheroes are exclusively men such as Batman, Superman, Captain America, The Flash and The Hulk. This media only feeds into the ideology that men are the heroes in the world and they are the ones making sacrifices for others. They see a world that appeals to them and do not see a reason to mess with the system. Kilbourne writes, “When power is unequal, when one group is oppressed and discriminated against as a group, when there is a context of systematic and historical oppression, stereotypes and prejudice have different weight and meaning” (499). Men now see patriarchy as natural and how life should be. They can look back at previous generations and see that they succeeded with patriarchy and feel they should do the same. Men see absolutely no reason as to why they should relinquish their position of …show more content…
“Afraid of what?” you may ask, they are not completely sure themselves. Men do not know how the world will change if women become equal. They fear that their role in society will diminish and they will be left out. Allan Johnson addresses this once in his piece saying, “Women’s potential wildness so threatens patriarchy that it’s been suppressed and twisted to the point of being unrecognizable and shows itself on rare and predictably controversial occasions” (549). Men are afraid of what would happen to them if women were able to take on powerful roles in the world. As Johnson says, men combat this by suppressing a woman 's rebellious nature to the point that their few outbreaks are predictable and can be easily dealt with. In order to maintain their position of power, men have to ensure they are always in complete control of the situation. Kilbourne discusses this point in her essay writing, “In his classic essay ‘The Cybernetic of Self’ Gregory Bateson describes the fundamental belief of Western culture that we can dominate, control, and have power over almost every aspect of our experience. We can get rid of pain, we can dominate people who threaten us, we can win any interaction, we can be invulnerable” (509). That perfectly describes the mindset required of men in order to keep gender hierarchy in effect. Men are comfortable
Individuals since the beginning of time have always judged each other based on gender role preferences. Since we live in a digital era, those gender role messages from society can be strongly biased on both genders. Society has a way of also influencing individuals to accept its ideas on how men and women should live. Analyzing these commercials, we are going to see just how society is judging genders on their roles, behavior, and emotions.
In the United States, women are universally experiencing misogyny and pressure to conform to the ideals of hegemonic femininity. This experience for women is in part due to the acceptance of controlling images such as stereotypical gender roles and sexual objectification in the media and other broadcasting outlets. On the opposite side, men are also experiencing the stress and pressure of conforming to the ideals of hegemonic masculinity. The media is thus creating a vicious cycle of rhetoric and images persuading men and women that they have to act, look, and live life a certain way. Within this vicious cycle, the commodification of difference is created to benefit mass media, marketing representatives, and the generally white, upper-class
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
Through the mass media, our patriarchal capitalist system has created the illusion that Women’s Liberation has progressed when gender equality policies were introduced, such as “equal salaries” and the right to vote. It has convinced the common North American woman to believe that she is not socially restrained, that her accomplishments can be unlimited, that she is in total charge and control of her life. However, conventional norms veiled deeply and expressed indirectly in the mass media continue to dictate and subdue lives according to gender. Seemingly innocent short TV ads, still remarkably traditional in depicting gender roles, condone and reinforce gender oppression. This paper will focus on the underlying imagery of several advertisements, which help perpetuate gender oppression and reinforce the patriarchial system.
Men are allegedly competitive, aggressive, dominant, and strong and if these attributes are not acquired a man is not a man. When other men recognize a man failing in those four areas of “manliness” they compare him to a female with negative connotation as expressed in the following quote, “The worst insult one man can hurl at another-whether its boys on the playground or CEOs in the boardroom-is the accusation that a man is like a woman.” These actions create perceptions that women are unworthy and pitiful. Jensen mentions that because of masculinity men are thought to seek control over women resulting in an increase of physical violence towards women. However, masculinity has harsh effects on men as well. Men are constantly trying to prove their dominance to each other, while competing against one another for ultimate dominance. This creates a never ending cycle of competition and unease for
Gender inequality is defined as “unequal treatment or perceptions of individuals based on their gender”. In our society there are a plethora of gender inequality related issues, and it is vastly important that these issues are brought to light, and ultimately resolved. In society today, the feminism movement is at an all-time high while lots of gender oriented issues are being questioned and analyzed. The portrayal of women in the media is a major issue in todays world. Various issues such as female athletes not being adequately compensated for their efforts, the media portraying a master image for all females to meet, as well as slut shaming are all vast issues in todays world that must be acknowledged. However, contrary to popular belief,
The role of women in society has been promoted as subservient and inferior to men. This concept is still upheld as a standard. Women are less likely, “consulted as ‘experts’” (Lee and Shaw 67) on a topic than male counterparts. Women not being regarded as “experts” (Lee and Shaw 67) reinforces women as inferior to men. In the media men are regarded as “spokesperson” (Lee and Shaw 67); this idea are competent and trustworthy to represent a product. Society labels women as incompetent and does not accept women having authority. The lack of women holding authoritative positions reveals the discomfort American society feels with women and power. This concept has persisted throughout time; women are seen as inadequate to males. In the media news women are substantially “underrepresented” (Lee and Shaw 67). The trend presents women as undesired and disassociated from society. The disassociation implies to women they are not valued. The under representation of women in the media enforces a patriarchal society. The society is represented by men. Stories in the media associate women with “family, looks, or romance” (Lee and Shaw 67). Those stories enforce the view of women being care givers and only valued for physical...
On a daily basis people are exposed to some sort of misrepresentation of gender; in the things individuals watch, and often the things that are purchased. Women are often the main target of this misrepresentation. “Women still experience actual prejudice and discrimination in terms of unequal treatment, unequal pay, and unequal value in real life, then so too do these themes continue to occur in media portraits.”(Byerly, Carolyn, Ross 35) The media has become so perverted, in especially the way it represents women, that a females can be handled and controlled by men, the individual man may not personally feel this way, but that is how men are characterized in American media. Some may say it doesn’t matter because media isn’t real life, but people are influenced by everything around them, surroundings that are part of daily routine start to change an individual’s perspective.
This is particularly palpable in the phenomenon of gender roles. “Oversimplified conceptions pertaining to our behavior as females or males,” gender roles boil down our gender and anatomical performance into categories of “boy” or “girl” (Basow 3). Patriarchy then builds systemic inequality off this simplistic binary foundation, attaching “male” to spheres of power and “female” to spheres of powerlessness. Gender roles are one of many patriarchal infrastructures that thrive off a concrete definition of gender and/or sex, and so modern feminism has found power in dismantling both constructions.
Prior to the 1970s when the theme of gender issues was still quite foreign, the societal norm forced female conformity to male determined standards because “this is a man’s world” (Kerr 406). The patriarchal society painted the image of both men and women accordingly to man’s approach of societal standards that include the defining features of manhood that consist of “gentil...
One of the most significant ideas that came to my attention is the way the image of a woman is demonstrated in advertisements. Sometimes society is to blame for. There is a relationship between law and society. There are many differences with the legal system in the aspects of race, class, gender, values, and morals. Is this to say that women are held responsible for nudity in advertisements rather are women enjoying the sexuality in advertisements? It is complex to understand human society and culture however, women have always been discriminated. In this case, it is important to understand why women are the main instrument in advertisements. The structure of society plays a role in the display of a women’s body. The World Health Organization reported that the sexualization of women and girls is related to societal problems. These issues should be address to improve the physical and emotional welfare of women. According to Kilbourne, body positions, facial expressions, and sexual power relationship generate from violent pornography. Advertisements portray women of having less power than men. Studies have concluded the differences of power between a man and a woman. Women are degraded in Advertisements. Society is to be mention because of history. Not only are women portrayed as sex objects they are constantly seen as homemaker experts. Dominick and Rauch examined 1,000 commercials on television and found that women are often shown as housewives. Gender has shown to be a major influence of discrimination. Women have always lacked opportunities compared to men. The majority of advertisements do not depict men in any sexual form. Women were always imposed to be wives and stay home with children. While men work and bring income....
Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.
Even though we now live in a modern society where equality is valued, patriarchy is still very apparent and it stimulates women to be passive due to the assumption of male superiority and places women as the primary victims in the argument culture (Ortner 531). The stereotypes that women and men have are encouraged by men because it gives them the advantage to reason and validate their actions using those stereotypes. In the article “Too Soon for Post-Feminism: The Ongoing Life of Patriarchy in Neoliberal America”, written by Sherry B. Ortner, who is an anthropologist, touched upon this topic that even though our country right now is developing to strive for equality, especially gender, we still have not reached it yet. Ortner reveals the abundance
Women are victims of domestic violence, receive sexist remarks, and undergo objectification in the media. Domestic violence occurs due to the gender and power inequality in opposite sex relationships. Society has expectations of how male and female should behave in intimate relationships: men are expected to be the providers and the dominant ones while women are devalued as secondary and inferior. Therefore, issues of power, control, and autonomy are the main reasons for domestic violence. Every day, women experience sexism whether it is on television, at work or even at home. Society sees men as biologically superior creatures compared to women. Sexism has become very common and even acceptable and this is the problem (Gill, 14). If from a young age females endure sexist remarks, they would naturally accept those remarks and easily become the victims of the patriarchal society. Another personal problem that affects women is the objectification in the media. Sexually objectified pictures of women appear in television advertising, on the web and in newspapers. This encourages girls to think of and treat their own bodies as objects of others’ desires. Women try to improve their social position, yet sexual objectification reduces them to the status of mere tools for men’s purposes and makes them preoccupied with their appearance (Gill, 14). Women should have enough courage to
Throughout history men and women have been put into the rigidly defined roles of feminism and masculism. This box that society has created has push back the true people and presented us with the societal image of what men and women should be. This is gender stereotyping. Through these stereotypes a feminist movement and a masculine movement have arisen to try to break those stereotypes.