Whole Foods Market: It’s Organic Essay example

Whole Foods Market: It’s Organic Essay example

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John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a household name, but is recognized as a leader in providing healthier choices for today’s families.
Mackey and Lawson, a young couple, twenty-five and nineteen borrowed forty-five thousand dollars from their friends and family to open the grocery store Safer Way. This name sounds familiar because it is a play on the name of the major grocery store retailer at the time Safeway Foods. Mackey and Lawson food alternative retail location was a vegetarian store and their suppliers were local farmers (Collins, 2013). With no money for living expenses, Mackey and Lawson lived on the third level of their commercially zoned grocery store, a converted three story house. This couple met when they were part of a grocery co-op. Mackey feels if he had not been a part of this co-op and introduced to healthier eating becoming a vegetarian that WFM might not have happened (Collins, 2013). Two years after Safer Way opened their doors, Mackey and Lawson merged their store with another similar food conscious store Clarksvi...


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Works Cited

Bluejay, M. (2013). Whole Foods Market: What's wrong with Whole Foods? Retrieved from michaelbluejay.com: http://michaelbluejay.com/misc/wholefoods.html
Collins, B. (2013, May 29). John Mackey, Whole Foods: Ethical Appetite. Retrieved from Billionaire.com: http://www.billionaire.com/wisdom/417/john-mackey-whole-foods-ethical-appetite
Colvin, G. (2013, May 20). Walter Robb: Whole Foods' other CEO on organic growth. Fortune Magazine. Retrieved from http://money.cnn.com/2013/05/06/leadership/whole-foods-robb-ceo.pr.fortune/
Competitive Analysis of Whole Foods, Inc. (2010). Retrieved from http://warrington.ufl.edu/: http://bear.warrington.ufl.edu/dinopoulos/ECP6701/projects/CS-Whole Foods-Web.ppt
Organic Food. (2014). Retrieved from Wholefoodsmarket.com: http://www.wholefoodsmarket.com/about-our-products/organic-food

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Whole Foods Market: It’s Organic Essay example

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