Whole Foods Market is a supermarket distinctively devoted to offer the highest quality, least processed, most flavorful and naturally preserved foods. In other words: organic foods. However, there have been many challenges and misconceptions about the definition of organic products in past years. In October 2002, the U.S. Department of Agriculture set standards and definite meanings for organic products. Once standards were set Mackey had a vision of aggressively expanding WFM stores. He believed that the company’s cash flow from operations in upcoming years would be an ample amount to cover the capital costs of the expansions. WFM growth strategy was to open new stores and acquire small, owner-managed chains. The store sizes and location was an important issue in their growth strategy. Another issue was the products that WFM offers. Most consumers are brand name buyers; WFM offers organic foods that do not come with the usual brand name label that consumers are used to. Even worse of an issue are the prices. Non-brand –named products that are high in price can be...
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...t and marketing may be a key factor in increasing knowledge and customer base.
7. Whole Foods Market has proven to be a profitable company that is striving for the well-being of the people is serves as well as the land it operates on. More money could be placed in a marketing program to help improve clientele and make the WFM name more known to the world. Some of their prices may be high so they should look into purchasing higher volume products from manufacturers. This would help with cost cutting and give more incentive to advertise reasonable prices, health, and deliciousness. Finally, instead of acquiring already existing buildings and companies, they should build their own structures with their own distinct design. This way they do not have to pick up old debts and they will have their own building design that would be recognizable to the consumer world.
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