AT&T’s “The Unseen - It Can Wait” ad starts off with a man driving and then his phone rings from getting a text message. There is a little kid’s voice saying, “Do you want to answer that?” The man responds and says, “Nah I’d never with a kid in the car.” While all of this is going on there is music softly playing in the background. The kid answers the man and says, “That’s okay, I’m not here” and then the music stops. When the man turns around he sees that the little boy is now not in his seat and he is gone. Another text message comes through on the man’s phone. This time, the man looks down and gets his phone to look at the message. Again the little boy’s voice appears, and he says, “I’m there.” Whe...
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...good phone company. The quotes at the end of the ad really get the audience’s attention, because the screen goes black and the letters are in white.
While many people see the AT&T’s “The Unseen – It Can Wait” ad as just an ad to get people to stop texting while driving, it is much more than that. AT&T uses a vast amount of techniques to show how they care about the safety of all of their customers. Not only do they show their customers how their actions affect all the people in their car, they also show them how it affects other people on the road. Most people would never text with another person in the car, but when they are alone, they feel like they cannot hurt anybody else. AT&T does a wonderful job of showing them that others are always affected by their actions. The company also uses these techniques to hook people and get more people to join their company.
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