Still hungry? :
Do people really love to eat chocolate?! According to David McKenzie in his article “Who Consumes The Most Chocolate?” 91% of all women and 87% of all men admit to eat chocolate, it may not be on a daily basis but it’s on a regular basis (David McKenzie 1). Scientifically, Chocolate changes the mood of their consumer as it increases serotonin levels in blood, which is the happiness hormone. As a result people feel happier every time they eat chocolate. That’s why chocolate companies clutched the opportunity and started to develop different ads to grab the consumers’ attention and increase sales. Since there are various types of chocolate, companies used different ad themes to differentiate them. For example, Moro: charge your energy-- Kit Kat: have a break have a Kit Kat — Twix: Need a moment? – Snickers: you’re not you when you’re hungry. Snickers is one of the most successful brands of chocolate that have huge number of consumers. One of the most successful campaigns was “You’re not you when you’re hungry.” It’s based on the idea that when you’re hungry you’re not quite yourself. As a result of the campaign, there was a 5% growth in sales worldwide. The Egyptian versions of
the ads were major hit in Egypt. This ad especially was creative and its idea of rhetorical appeals was conveyed to its viewers.
The rhetorical appeals are considered major factors in the strategy of persuasion. The snickers ad used the logos appeal to convince its audience about their product as their ad was based on logical evidences. The qualitative research done by the company showed that people tend to make mistakes when they’re hungry; for example they tend to make spelling mistakes if they’re working on empty stomach. Another r...
... middle of paper ...
...n the ad grabbed the audience’s attention and made them buy what was presented by using sarcasm, humor and daily situations. The ad achieved its purpose and raised the sales. This campaign was more successful than the previous one and caused a huge jump in the company image to the whole world. The ad was a creative one that differ from other traditional ads of the other companies when they used normal people to act in it.
Work cited:
McKenzie, David. "Who Consumes the Most Chocolate?" The CNN Freedom Project Ending Modern-day Slavery RSS. CNN 17 Jan. 2012. Web. 22 Mar. 2014.
"Pathfinder Report Global Packaged Confectionery Trends." Government of AgricultuAgri-Foodre Market and Industry Services Branch. Euro-monitor International, 2009. Web. 22 Mar. 2014.
“You’re Not You When You’re Hungry” .Effie Awards. Effie.org. N.p., 2011. Web. 22 Mar. 2014.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The persuasive technique that was used in this ad is logos this involves persuading the people by using the reason. Therefore, in this ad, they persuaded the audience by giving the reason of proving high number of pancakes at a lower price.
Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 2nd ed. New York: Thames and Hudson, 2007. Print.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
As a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
The 58 million pounds of chocolate eaten on chocolate the drenched holiday of Valentines Day is likely made from cocoa beans from West Africa. The Ivory Coast, also known as Cote D'ivoire in Africa is the source of about 35 percent of the world’s cocoa production. These cocoa beans were likely harvested by unpaid child workers that are being held captive on plantations as slaves. Chocolate companies use these cocoa plantations as their cocoa source for their chocolate products. And since the companies want to maximize their profit, they push plantation owners to lower prices, causing plantations to cut price any way possible (Philpott).
Growth of the chocolate industry over the last decade has been driven in large part by an increasing awareness of the health benefits of certain types of chocolate. Chocolate consumers are considerably price insensitive. Except in rare circumstances consumers are willing to purchase what they consider an “affordable luxury.” Chocolate is one of the most popular and widely consumed products in the world, with North American countries devouring the lion's share, followed by Europe
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.