When you go to the mall to pick up a pair of jeans or a shirt, do you think about where they came from? How they were made? Who made them? Most consumers are unaware of where their clothes are coming from. All the consumer is responsible for is buying the clothing from the store and most likely have little to no knowledge about how it was manufactured, transported, or even who made the clothing item and the amount of intensive labor that went into producing it (Timmerman, 3). In my paper, I will utilize the book Where Am I Wearing? by Kelsey Timmerman and the textbook Cultural Anthropology: A Toolkit for a Global Age by Kenneth J. Guest to examine globalization in the context of the clothing industry.
Globalization of the clothing industry has many effects on factories and their employees in the United States. A large number of clothing industries such as Nike and Walmart, exploit their through a process called globalization by outsourcing goods to other countries. The term globalization varies from person to person. A consumer typically associates globalization with a store producing more goods, stocking inventory, and updating their styles, however; an anthropological definition of globalization is, “the worldwide intensification of interactions and increased movement of money, people, goods, and ideas within and across national borders,” (Guest, 19). Globalization of the clothing industry is about the “search of cheap, reliable labor to meet the industry’s tight margins,” (Timmerman 7). Timmerman suggests that globalization change our lives and can be for the good or for the bad (8). Globalization is often viewed as a mutual and beneficial process for those involved, because it is perceived as helping those out who are in p...
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...se it allows for people to be more aware of where their clothing is coming from as well as who made it and what they went through to make it. An example of a company you should support is Patagonia because they are cautious about the environment and have an impact on the workers who make the products (Timmerman 263). Another suggestion Timmerman discussed was to “Explore” the different clothing industries to see which are worth supporting or not (264). All of Timmerman’s suggestions on engaged consumerism are worthy because it allows for people to become more aware of the clothing they purchase and how it plays a role in other people’s lives. If more people were to read these suggestions that he has made in the context of the globalization of the clothing industry, consumers would not support the United States transnational companies outsourcing to other countries.
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