Essay on What´s Typography

Essay on What´s Typography

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Like most people, typography is a focus in graphic design that most people overlook or don’t think anything of. Even though it’s seen every single day in multiple ways, people still forget that it’s considered an art of its own. Every single day we see typeface in multiple ways. Typography is one of the most influential art forms out in the world to date yet somehow it goes unnoticed. Max Miedinger, Adrian Frutiger, John Baskerville, and Matthew Carter are some of the most influential and famous photographers in history. Max Miedinger, the creator of “Helvetica”, (one of the most admired fonts) changed the world of typography / typeface.
Ever since Miedinger was in his teens, living in Switzerland, he was gifted with an eye for graphic design. Born in 1910, Miedinger was living in a time where typography was starting to become popular. From the start, he was interested in jobs and internships and took art very seriously. He was very interested in books and typewriting and was able to pursue those interests by becoming an intern at a book printing store (all in Switzerland). When Miedinger was in his late twenties, he was able to perfect his typography skills by working for a company called The Globe. He actually became known and really made his mark when he started working for a company called Haas Type Foundry. This was a company also based in Switzerland that specialized in making typographic fonts. Haas Type Foundry created over 50 fonts that are still used to this day. The Haas Type Foundry was an established and wellknown company that helped Miedinger become as famous as he is today. In 1960, Miedinger collaborated with a man named Edouard Hoffman and created an iconic font used all over the world.The exact reason as to why ...

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...e added later, but they were made by different designers in diverse foundries, but these lacked consistency, and Helvetica became a hodge podge of different fonts.
Linotype has since redrawn every style and weight of the font to make a consistent family of typefaces. Differences in alignment were corrected, subtle features were made consistent from one face to another, and all the weights and widths were designed to work together as one family. This new family is called Neue Helvetica, and is available from, among others, Adobe.
Today, Helvetica is shunned by many designers because it is overused due to its being the default typeface on many desktop publishing software packages. But, remember, it is the default face because it is such a reliable, workhorse of a typeface. Together with Times New Roman, Helvetica was the most specified face of the ’60s, ’70s and ’80s.

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