What´s Ratio Analysis?

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Company Health The goal of ratio analysis is to determine the strengths and weaknesses of a company’s financial aspect, by measuring its liquidity, leverage, activity and profitability. There are several benefits when using ratio analysis as well as disadvantages. The disadvantages are not being able to compare companies of different industries, accounting information thus affecting the estimates and assumptions, which leaves room for miscalculation. The advantages of using ratios are the allowance of the trend analysis comparing a company over a period of time, by emphasizing important information quickly and effortlessly. Liquidity Ratios Current Ratio: The trend of the current ratio for Masimo is downward: trend from 3.5 in 2011 down to 2.6 in 2013. The ratio is mainly used to give an idea of the company’s ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash, inventory, receivables) The higher the current ratio, the more capable the company is of paying its obligations. Usually if a company has a 1.0 or lower current ratio, the company is said to have liquidity problems. Therefore, if Masimo continues to lower their current ratio they could have problems meeting their debt obligations. However, as of 2013 Masimo is well leveraged Quick Ratio: The quick ratio measures the dollar amount of the liquid assets available for each dollar of current liabilities. Thus a quick ratio of 1.5 means that a company has $1.50 of liquid assets available to cover each $1 of current liabilities. The higher the quick ratio, the better the company’s liquidity position. Also, known as the “acid-test ration” or “quick assets ratio. “Massimo’s quick ratio much like their current ratio is declining fr... ... middle of paper ... ...e from investments if they want to attract investors for big projects. In conclusion, Masimo is a healthy company with a few weaknesses. Some ratios are not as important in the medical industry, for example inventory turnover is not as important because medical suppliers do not keep their inventory for long periods of time. Strengths for Masimo are their liquidity and leverage. Masimo is not very leveraged so they have room to take on more debt to finance large assets investments. Masimo is weak in return on assets and return on equity. Compared to Masimo competitor, Covidien LTD, Masimo has equal ROA and moderately lower ROE than Covidien LTD, which, means they are using their assets and investments to their full potential. There is a lot of room for growth in this company as long as they can take advantage of their assets and their investments from shareholders.

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