As the restaurant began to advance overtime, many new forms and concepts began to develop. The range of restaurant types began to grow and now in 2011 we have different categories of restaurants, depending on your needs and wants. To start, at the top of the ladder is what is known as fine-dining restaurants. These are classified under the category of full-service restaurant (From McDonald’s 1). A full-service restaurant is rather self-explanatory; servers will take the orders and serve all of the food and drinks to the customers (From M...
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... 1). The most critical factor to consider, however, is the customer. Customer satisfaction is what will give a restaurant flying colors. When creating a menu you should constantly keep in mind the age, ethnicity, and socioeconomic status of your customers (What’s Behind 1). Also, other elements that will better your restaurant are the font image selection, and design of your whole menu (What’s Behind 1). These factors could really make a huge difference in the customers’ satisfaction and your restaurant as a whole. Lastly, just a few small factors that can also benefit your menu are placing boxes around certain items can draw attention to certain entrées, and adding dollars signs to prices on the menu can decrease your sales (What’s Behind 1). “The menu is the main communication with the customer and creates a lasting impression”—Bonaparte 2009 (What’s Behind 1).
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