What Would Our Nation Do Without Globalization and International Trade?

Global expansion has developed a tactical imperative for nearly all large organizations. With this, marketing managers have a great deal on their hands in developing, monitoring and changing these strategies. Becoming international is an important factor in assisting organizations in becoming globally competitive. Strategic imperatives have helped in the development of globalization. Organizations can no longer stand still while their competitors grow stronger. This causes organizations to seek out new markets. Survival is a key indicator for an organization to enter into a global market place. What would our nation do without globalization and international trade? Below is a list of how international trade assists our nation’s economy according to Ellis (n.d.):

• Economists who believe that trade helps our economy grow and raises our national standard of living.

• Consumers who find an increasingly wide array of imported goods – often at lower prices than before – in our supermarkets, stores, and malls.

• Businesses that see trade as opening up new markets for American goods and services, increasing revenues, profits, and export-related jobs.

• Other businesses and workers that see trade competition as a threat to American jobs and livelihoods.

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This holds true for a lot of countries that also participate in trading internationally and technology, such as the internet, has made these efforts less demanding. The movement of information and money via the internet has increased global effectiveness. As declared by Okazaki (2004), “the internet has become a standard medium for international marketers” (p. 81).

Testimony plainly states that our nation requires goods from overseas manufacturers to keep up wi...

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