Ford F-150 Case Study

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Ford now claims to have the safest truck on the road, the Ford F-150. The safety tests are there to prove and others can’t compete. If Ford has a better safety rating than other companies, it must have better components in the truck, that would make other companies interested in finding what makes the Ford truck better. If Ford needs a boost in sales, now is the time.

F-150 Supercrew or Supercab? The new Ford F-150 Supercrew has a great safety rating and people are interested with what the truck has to offer. The F-150 Supercrew has more foot and leg protection than the Supercab which is the smaller F-150. After the crash tests the Supercrews review was “good”(Dapena), which is the best rating. On the other hand, the Supercab got the …show more content…

When he was older he would fix machines without pay. When he turned 16, Henry worked as an apprentice for a mechanic for 2.50$ a week. In addition to working for a mechanic Henry also worked for a watchmaker to pay his 3.50$ board. Henry strived to make a car the public could afford, he started with a car that was shaped like a box and had bike wheels with a lever instead of a wheel to steer. Later when Henry had his car company he realized that other car companies bought car parts and assembled them in the factory while Henry wanted to make his own parts. Henry Ford’s main goal was to be mass producing cars. When workers came to the factory, Henry gave them 1 job to do, so the workers could focus on their part. While workers were building the car parts, conveyor belts would bring the new parts to the workers, so they wouldn’t waste time finding the next piece. The minimum wage for workers was $5 for an 8hr day. Henry died on April 7, 1947 and his personal estate is now valued at $205,000,000, the estate is in the “Ford Foundation which is the world’s largest public trust”(Britannica Encyclopedia 1) …show more content…

Ford says that they are now more of a “Auto and mobility company”(Davies). Ford now has the ability to let you control your phone with your car’s navigation system. Ford’s big competitor, Toyota has already started developing apps for their cars. Ford has started to team up with amazon to integrate the Amazon Echo speaker. The Echo speaker allows you to update things you tell it to do. Rumors have been spreading about Google and Ford have been working together to make self driving cars.

Having looked at the history and future of the new Ford cars and trucks it is amazing to see what they can do. Sales most likely will boost with new integrations and advancements in Ford’s new trucks. To me, it seems like good things are to come from

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