1.
a. It is B2C
b. It is B2C
c. it is B2C
d. it isB2B
e. it is B2C
f. it is B2C The golf course could be classified as both once learned how to play well and getting enough experience, a person can use this experience and skills learned to teach students and charge them. The magazines could be both too if a person decides to buy a large amount of magazines to then resell them and make a profit.
2.. A product mix is all the product lines that a firm has to offer, sometimes it may be only one line, but other times it may be many. A product line is a firm 's complete set of all their products that are designed to satisfy a single need and or desire.
An example of product line would be Activision because they only produce video games.
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• Generate New Product Ideas: concepts are obtained from customer suggestions, employees, suppliers, researchers, inventors, and even competitors.
• Screening: ideas are eliminated if they don 't mesh with the firm 's objectives or can 't be developed with its resources.
• Business analysis: further screening occurs, and the product 's potential sales, profits, growth, and competitive strengths are analyzed.
• Product development: an actual product is designed and produced, subjected to a series of tests, and revised.
• Test marketing: the item is introduced in a limited area supported by a full marketing campaign.
• Commercialization: the item is made available throughout the marketplace, often called a product launch.
4. • Manufacturer’s brand (national brand): name of manufacturer like Nike, Cheerios, and Tide.
• Private Brand (private label/store brand): name owned by a wholesaler or retailer. A wholesaler might have a product exclusive from a specific brand.
• Individual brand: using different brand for different products.
• Family brand: marketing several different products under the same brand
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Since there is no intermediary, the producer increases his or her profit. Direct distribution is the shortest and simplest way to develop a relationship with the customer. The Internet has also helps to create a direct relationship between customer and producer. Many of these types of distribution require demonstration so customers can observe how a good or a service is created. 7.
The Wheel of Retailing is a theory to describe the institutional changes that take place when innovators, including large business houses, enter the retail arena. The Internet has affected the wheel of retailing because nowadays more people use the internet to get their products and leave out the other retailers like supermarkets, groceries stores and so on. Amazon and Google are taking over the whole retailing business. 8. • Direct-response retailing reaches prospective customers through catalogs, telemarketing, and advertising, who then order by phone, mail, computer, or fax (examples: Beats by Dr. Dre headphones and speakers).
• Internet retailing, a fast-growing process with sales increasing 15 to 25 percent annually, allows shoppers to order while visiting retailers online (examples: amazon.com, eBay, Google
These products are marketed through a network marketing organization where independent distributors purchase products for resale not only for their own personal use, but also retail customers.
Thus new products/line extensions will be based on Allround brand, each one with a unique target market, delivering different value proposition to the respective customer.
In addition, exposure of the products can be easily and more efficiently accessed by offering more than one product. The line will acquire more recognition and as already mentioned, exposure. Companies are ore likely able to maximize turnover and profits by using product line pricing when there re ample price gaps between category. This will enforce product and quality differentiation
The industry is structured around physical and online store selling, and promotion is done mainly through television, magazines and word of mouth.
sales representatives: the sales plays a key part of food chain networks. No matter suppliers or customers, sales are related to revenue and profits. For example, face to face is asking sales person communication friendly and get the customers feedback in time. 2. A description of three possible marketing opportunities that the business could pursue, including your initial assessment of how each of the opportunities identified will impact on the
Product is/are the products or services you offer and are they unique and different, superior in quality and easier to use. In my own opinion, the product or service is one the most important aspects of a successful business. If you have an item that the customer really wants they will drive out of their way to purchase it. They are usually willing to pay a higher price if the quality justifies it. When a local popular hamburger place open up in Phoenix, people drove long distances and sat in long lines just to bite into one of their juicy hamburgers.
Online retailing in China, dubbed ‘e-tailing’, has doubled every year since 2003. By 2020 the size of China’s online retail market is predicted to reach up to US$650 billion, exceeding the combined value of online markets in the USA, UK, Japan, German and France. With over 590 million internet users, China boasts the world’s largest online population - more than the US and Japan combined – and still growing at almost 10 per cent per annum.
direct marketing: it means selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will sell in the Moroccan market.
Based on these concerns, retailers in the international marketplace have their work cut out for them. But through proper education of consumers, and the ever-expanding growth of the infrastructure in many countries, the future seems to be leaning heavily towards using the Internet for many needs.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
The first element in the marketing mix is the product. A product is any combination of goods and services offered to satisfy the needs and wants of consumers. Hence, a product can be anything that is tangible or intangible and can be offered for purchase or use by consumers. An organization needs to have an in depth understanding about what it is they are marketing. Developments of the product’s quality, design, or brand name are important when trying to match with customers’ needs and wants. An organization should explain how their product’s features benefit the customer.
In marketing, there are two ways of selling products to consumers. One is the mass marketing or undifferentiated marketing, and the other is target marketing or differentiated marketing. The former is the traditional way of reaching out consumers by selling all of them the same products. The latter is the contemporary way of connecting with the consumers whereby companies choose select groups of people or organizations to sell to. Target marketing is the trend nowadays in selling products in which companies are creating customized sales approaches for every group of buyers.
Sales are the efforts put forth to attain a company’s sales objectives. In order to complete the process of selling a product/service the following steps are critical.
Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention on the products offered for sale. How to present those products in front of the consumers to grab their attention. Finalizing a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location, the Internet has now made it possible to apply these same basic principles in a virtual setting. The first important step in retail merchandising is establishing good and working relationships with manufacturers who will provide the services.
The term "product" refers to tangible, physical products as well as services. It also means defining the characteristics of your product or service to meet the customers' needs. AirAsia’s philosophy is girded by the fact that they have been seen as a small airline competitor for many years. Therefore, in order to win more customers and return customers, they need to ensure that their primary products and services are up to par and meet the defining needs of customers. AirAsia offered (product) tangible and (services) intangible good to increase the demand of customer. (AIR ASIA MARKETING PLAN, 2015)