Choose To Be Advance By Simone Biles

In the industry of advertising and commercial, what makes a business continue is the attention given by the audiences. If an advertisement is well-developed and able to send its message across to the audience, then advertisers are successful in selling their product. However, the process of coming up with advertisement’s ideas and putting the visualization together is surely not an easy step because an advertiser might wonder, will this ad or idea send the message across? Well, the answer depends because the audience interprets the advertisement differently than the advertisements intended. For instance, an advertisement is being put together in order to sell a product, but instead sends a humorous message to the audience. So, to send the correct message to its

The commercial uses the athlete to portray the characteristics of those experiencers “... enthusiastic, impulsive, and even reckless” (180). Because these people are energetic and may take on riskier paths, as individuals, experiencers are highly self-motivated and willing to try new things. One shot the commercial focuses on Simone Biles is her doing an incredible double flips where she landed perfectly on the mat standing up tall raising both her arms up and looked with full confidence. She is not afraid to perform such dangerous moves. Why, because an experiencer as categorized by Twitchell is fearless. The commercial indeed shows that Simone Biles demonstrate the experiencers.

However, apart from the commercial of mainly focusing on Simone Biles, the advertiser is actually indirectly promoting the Core Power protein drink. The Core Power protein drink is a high protein milkshake that is a post-workout option for an active lifestyle. Core Power has twenty to twenty-six grams of protein in it and comes in a variety of flavors: such as vanilla, chocolate, banana, and strawberry