Essay about What Makes A Brand And Business Up Of Smaller High End Items?

Essay about What Makes A Brand And Business Up Of Smaller High End Items?

Length: 910 words (2.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In my point of view, this has been one of the most interesting pieces we have read. The interest of the article is not because the subject matters are feminine based. Overall, in my opinion, the concept and text varied from the other pieces and this particular piece seems to provide more information on the topic.


First, I found the background on LMVH Empire interesting and the method of strategy used that went into building the company. In my opinion, I thought it was an extraordinary idea to make a brand and business up of smaller high-end items. In addition, the items did not all necessarily fall in the same categories. The article actually gives a breakdown of LMVH and it consists of wines and spirits, selective retail, perfume and fashion. In actuality, these items have nothing to do with one of another but they all are high-ticket items.


In reviewing the previous information, LMVH Empire’s strategy is great for many reasons. There is a consensus that it is better to focus on one particular item. Prior to reading this article, I would have been included in that group of people. However, in hindsight, I now disagree for multiple reasons. The reason is the elimination of competition. The choice to have various items allows LMVH the flexibility to be in many places in the market. In addition, because of brand recognition, everywhere you see their merchandise you are reminded of the level of quality because they carry a line that is known to be prestigious in the market. LMVH has the upper hand on the competitors because of brand names like Louis Vuitton, Sephora, or Dom Perignon that they carry. This is relevant because many consumers shop labels and brands, which are considered prestigious versus everyday brand when g...


... middle of paper ...


...or in mass media because it effects consumer’s perception. The thought process becomes everyone can get this item and it is no longer set apart from other vendors. The merchandise is now viewed as just another product or just another vendor. In revisiting the area of channel selection, the article did mention utilizing CNN, which I thought, was quite interesting because you do have a specific market on that channel. CNN is a great channel and would be a wise selection if there were to venture into that arena. However, in my honest opinion, they do not need television advertisement and I would advise to continue with the marketing strategy that they are currently using.


In conclusion, this was one of my favorite pieces this whole semester. It seemed different from the rest it was more information to work with. This piece was an all-around captivating piece.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Smaller Companies Effect On Larger Companies

- There is a new generation of competitors that has entered the market and is posing a great threat to larger companies. These companies tend to operate more on a specific niche, which makes them appear “closer to the customer”. These companies concentrate on selling to a smaller market. This can help lower costs because specialization creates savings. These smaller firms can concentrate on establishing a strong image and position in their niche. Niche marketing also targets customers more specific needs....   [tags: Business Competition Market]

Free Essays
1350 words (3.9 pages)

Examining Business Failure Essay

- Examining Business Failure Organizational behavior is a key factor in determining how an organization becomes effective in undertaking its tasks. The behavior should be one that is accepted by both the management and their subjects. This helps avoid the frequent conflicts of interest that are likely to be experienced in the work place. It also helps maintain the code of ethics that might have been set up by the management of the organization. Behavioral principles should therefore be set up and should be those that have bee agreed upon by both them management and their subjects....   [tags: Business Management ]

Better Essays
962 words (2.7 pages)

Essay Business Tourism

- According to the ICCA there are two main types of tourism, leisure tourism and business tourism; the IMEX defines tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality"[1] however there is no commonly used definition for business tourism as there are many different aspects to the terms of the meeting industry. Davidson 2003 and Swarbrooke 2001 state that ‘business tourism is concerned with people travelling for purposes which are related to their work....   [tags: Business Management]

Better Essays
1039 words (3 pages)

Essay on Ethics In Business

- Ethics are very important to all business people. Yet, many neglect ethics as an important concept that has a major impact upon a person's success as an entrepreneur and investor. Consider something as simple as sales. Many would-be entrepreneurs actually hate the sales process, which is a serious disadvantage, given that generating sales is a company's most important activity. In Flying Solo: How To Start An Individual Practitioner Consulting Business, Stuart Walesh says new consultants often associate negative connotations with marketing....   [tags: Business Ethics Morals]

Free Essays
892 words (2.5 pages)

What makes it Original? Essay

- The original and very popular chicken sandwich, made only at Chick-fil-A, does not require any elaborate ingredients; however, it does require the right ingredients and a precise process. Almost every time I tell someone that I work at Chick-fil-A I hear in response “I love that place.” That to me is very reassuring that they are doing something right. The Chick-fil-A sandwich has been made the same way for the last forty-six years. Although it only consists of a few steps, if one is not done properly it can change the whole outcome....   [tags: Cooking]

Better Essays
955 words (2.7 pages)

Essay on What Makes A Business?

- While increasing your income will open up more opportunities to save money, pay down debt, and build the life you want; earning more money is not solely the only answer. Just Google what happens to the lotto winners and you will see that a financial windfall can be a curse if you are not prepared to handle it. There are many aspects and philosophies that make a person wealthy and you have to learn to manage your life and expenses. Contrary to popular belief people do not have to live their entire life underneath a mountain of bills and debt....   [tags: Money, Payment, Credit card, Coco]

Better Essays
711 words (2 pages)

Essay on Ariel Systems Business Analysis

- 1. Introduction 1.1 The Software Industry The software industry was launched in the 1950’s where computers began to be used for business applications and it then it rapidly started creating a huge demand for people with experience in programming (Anon 2007). Over the years the industry went through a number of changes and innovations, with software products coming into the market for the first time in the 1960’s, to commercial laptops being developed in the 1980’s and 1990’s (Wikipedia/CRM 2008)....   [tags: Business Management Analysis Strategy]

Free Essays
2348 words (6.7 pages)

Essay on European Business Enviroment

- European Business Environment International trade can describe as the exchange of goods and services between two or more countries. International trade brings much advantage such as low production cost, like when a country is buying goods at a cheaper rate from another country. It will reduce their production cost because they will stop or reduce the production of those particular goods International trade serve some country as a major source of income like china that depends on trading with most countries for their major source of revenue Comparative advantage Comparative advantage exist when a country has lower opportunity cost over another country in production of goods for example...   [tags: Europe EU Business ]

Free Essays
1286 words (3.7 pages)

High Performance Teams Essays

- How a Group Can Become a High Performance Team Teams are crucial to making companies more flexible, quality-conscious, and competitive. Organizations need to ensure that they are using an organizational structure that matches today's demanding business environment. But what is a team and what is a team's function and how does a team become a high functioning team. This paper will answer those questions along with examining the impact of cultural diversity on a group. Also the paper will describe how cultural diversity contributes or detract from a high-performance team....   [tags: Business Teamwork]

Free Essays
1320 words (3.8 pages)

Essay on To keep customers loyal to the business Cadbury introduce new products

- To keep customers loyal to the business Cadbury introduce new products to the market as this helps. C6: An understanding of the importance of New product development to An organisation. To keep customers loyal to the business Cadbury introduce new products to the market as this helps, to increase both competition and keep customers interested in Cadbury products. However finding a product that will be successful in the market is time consuming and a lot of hard work, and it is a big risk for not just Cadbury but any business launching a brand new product to the customers....   [tags: Business and Management Studies]

Better Essays
668 words (1.9 pages)