Web 2.0 is the “second generation” (Web 2.0 Definition, 2015) of the World Wide Web. It allows interaction between users and websites.
With Web 2.0 technology, sites such as Facebook and Wikipedia function and grow easily as internet users help build and add content to the site. This technology enables firms to leave content creation and collaboration to the internet users that access their sites.
Kiwi Experience is one of the many sites that rely on Web 2.0 technology. Customers that have travelled using the Kiwi Experience help add content to their site by giving reviews and adding photos and videos of their experiences. This builds trust and authenticity to the Kiwi Experience site, thus attracting more customers.
Difference between Web 1.0 and Web 2.0
Web 1.0 is the “first stage in the World Wide Web” (What is Web 1.0, 2015). Webpages with only Web 1.0 technology are “static” and users cannot edit or add to the content that has been placed on the site.
An example of a Web 1.0 e-commerce webpage would be a simple online shop where people buy things from a firm, ‘add to cart’ and make the purchase. There is a set price and a set layout for everything in the online shop.
An example of a Web 2.0 e-commerce webpage would be something like TradeMe, where people can upload the things they want to sell, their descriptions, and people can ask them details and then purchase the products.
Another good example of a Web 2.0 e-commerce webpage is Amazon. Amazon discovered a feature to produce recommendations of what a user might like to buy by using algorithms that pick up on what the other people who have bought similar things have also bought.
From these examples we can see that there are mul...
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...sations such as Kiwi Experience are made better off with both of these technologies as, through this, they can be known more widely, easily searched and accessed thus having better opportunities. In a society that relies heavily on the internet, businesses around the world can achieve so much more by maximising these Web technologies.
Web 2.0 Definition. (2015). Retrieved from:
What is Web 2.0. (2015). Retrieved from:
What is Web 1.0. (2015). Retrieved from:
Kroenke, D. & Hooper, T. (2013). Using MIS – second edition. 67 Apollo Drive, Rosedale,
Auckland0632: Pearson New Zealand Limited.
Google AdWords Pros and Cons. 2015. Retrieved from:
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