What is the Stakeholder Theory?

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Stakeholder can be defined as “any group or individual who can affect or is affected by the achievement of the organization’s objectives”. This theory focuses on wider aspect rather than only focusing on just the shareholder. Stakeholder theory is a fundamental theory about how business works at its best and how it could work. It is concerning on the value creation and trade on how to manage a business effectively. A consequences of focusing on organization or company’s stakeholder is that the shareholder value itself can be enhanced and improved when a wider stakeholder group-such as employees, provider or credit, customers, suppliers government and the local community is taken into account (Mallin, 2011). This theory also related to the organization management and business ethics that uphold moral and values in managing a company as it will covers the benefits to the society and other external parties as a whole rather than just for the internal parties. A very common way of differentiate the various kinds of stakeholders is by identifying groups of people who have direct or indirect relationships with the organization. Friedman (2006) mentioned that there is a clear relationship between definitions of what stakeholders and identification of who are the stakeholders for organizations. The examples of main stakeholders in organization are Customers, Employees, Local communities, Suppliers and distributors, Shareholders. Other than those main stakeholders, the groups and individual like the media, public in general, Business partners, Future generations, NGOs or activists, competitors, government, policy maker and regulators are also considered as stakeholder. According to Stakeholder Theory, companies and organization should d... ... middle of paper ... ...t in becoming more socially responsible corporations. For example, Pos Malaysia through their CSR practices, this corporation had focuses on a dual-pronged approach that is aimed at bringing value to the community and nation at large by the means of enhancing education particularly towards the enhancement of human capital development mainly in underprivileged areas and also Enriching Communities in which Pos Malaysia seeks to promote commerce and entrepreneurship within the communities they serve particularly in rural areas. The above CSR themes are aligned with Pos Malaysia mission to constantly strive to be a caring corporate citizen by supporting nation building and community services. This CSR will focused on the meeting the need and interest stakeholder of an organization by becoming more socially responsible and as well as to improve their image and reputation

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