What Every Physician Should Know about Viagara

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The drug is targeted to men who frequently experience "erection dysfunctions" or have inabilities in keeping their penis erected for a normal time. According to “Viagra: What Every Physician Should Know,” most men around 50 have experienced difficulty with their erection and have been unable to maintain their sexual partners satisfied (Kloner, 1998, p. 784). The study also notes that “older men” with diabetes may encounter more problems with their erection and weaknesses in keeping their penis erecting for a healthy time. Since Viagra has some simulations in what men can take this medication: men with other health problems and men who take certain medications that do not respond well with Viagra. A man choosing to take this medication must be fully aware of their health and health-related problems. As a result, this drug is mainly intended and targeted for the older adult males who are aware of their health state and issues, and experiencing erection dysfunctions. Viagra has portrayed their campaign in the United States mainly with “couples in their 40s and 50s, 60s” embracing with each other according to “Spreading the Word, but What Word is that? Viagra and Male Sexuality in Popular Culture” article (Vares, Braun, 2006, p. 317). The article stated that the Viagra campaign mainly appears in publications and TV broadcast about their goods. It portrays the drugs as a romance product for heterosexual couples. The drug used “Masculinity Pill Viagra” to target “younger men” demographics. The drug has used explicit language and culture to gain attention from men about the product. The drug’s intent was for the audience to try the product and then frequently buy Viagra to stimulate male erectile. The language on the label is written m... ... middle of paper ... ... occur in less than two percent of the patients who take this medication, which are headache, flushing, dyspepsia, abnormal vision, nasal congestion, back pain, myalgia, nausea, dizziness and rash. The last part are drug interactions which list out other medications that affect Viagra and the health of the patient, which all have been mentioned before, with the exception of CYP3A4 inhibitors that increase Viagra exposure (Labeling, 2014). Culture influenced in the way the information is presenting by first listing the most important points briefly, and then giving the user the option to read more information by clicking the link referring them to more information in that section. Most Americans want the most important information first, in an appealing way, thus the bold subtitles of the sections. The document written in conventional medical prescription language.

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