Fantasy Fan Zone Case Study

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What does it mean to be successful? Some people may think the money you make, describes your success, while some people may think the happier you are in life, the more benefits you receive. To Carter, his success in life will come from providing for his family while running and being the boss of his own business. Carter is a freshman at Auburn. He is in a fraternity and loves watching and playing sports. He grew up in Georgia, is the first of his family to go to Auburn, and has high expectations for himself while he is in school. He has an easy going and adventurous personality, and ultimately just wants to have fun. He loves to travel, has a great family and great friends, and cannot wait to study for his business and supply management major. …show more content…

Based out of Atlanta Georgia, Carter’s sports apparel company will be worn by people all across America, and be popular among many. Why will his company be so amazing and popular? There are hundreds of sports apparel companies across the country. Fantasy Fan Zone will incorporate collegiate and professional football apparel into one store, which is almost unheard of in companies. To have extensive supply and choices for both professional and collegiate sports in just one store is a dream come true for sports fans. Carter wants to sell to fans of all kind, therefore attracting customers from all over. Most people who buy sports apparel would love to chat up sports with the owner, and with Carter’s personality, customers would get to do just that. Carter’s relaxed personality will allow the customers to have a great time shopping and also talking with the owner, making Carter’s company superior. With his main focus on football, Carter’s company will be a huge success to all kinds of sports …show more content…

To some people it is very important to have great success in their lives. To Carter, success in a way defines him. His personality, his major, and everything he does in college, all is preparation to start his dream business, and ultimately earn the success he has always dreamed of. Carter will be the boss of himself, and get to talk about his passion to just as passionate sports fans for a living. It will take a lot of work, but Carter’s passion for his company is so strong, that he is willing to overcome any obstacle. The uniqueness of his store, and the great shopping experience everyone will have, Fantasy Fan Zone will be a huge success no doubt. Keep an ear out for the store name, cause in the future it will be a common name among sports fans of all kind. From his laid back personality, to just wanting to have a good chat with fellow sports fans, and hopefully future customers, Carter is the ideal friend; and business

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