What Does It Have?

1001 Words5 Pages
1) Where and when did the ad appear? It appeared in Family Circle Magazine, in 1982 2) Why might it have appeared there and then rather than elsewhere? What is being advertised is a juice called “Kool-Aid”. It might have appeared there because it is/was a home magazine which presented the (Kool-Aid) a low-calorie drink, with less sugar levels, vitamin C, no carbonation, and it had fruity flavors kids loved. A healthier soft drink for kids and all the members of the family, and probably, that is the aim of the Family Circle Magazine, to promote healthier products, to make the smart choice. Kool-Aid, instead of soda. That is why; it was there and not elsewhere. 3) What appears to be the intended audience? The intended audiences are families, especially children. I think so because that kind of magazines is read by families. In addition, the picture that is in the ad is very attractive for children. 4) What does that suggest? It suggests that the company aims both to kids (as a primary target group) and parents (as secondary target group); because of the kind of pictures, colors and catchy language. 5) In what ways does it utilize features of the particular medium used (poster, television, film, radio or magazine)? What for? Magazines have a lot of articles and ads can be added close to some article related to what is promoted. This is to catch ideal receivers. 6) What graphic mode(s) is/are used (e.g. still photography, drawing, animation, live action)? Why? What for? In this ad a picture of a smiling jar is used because in that way they get the attention of certain audience. In this case they want to call the attention of families and children. 7) Where is it set in space and time? Can you see any reason for that? It is set... ... middle of paper ... ...s the ad seem to suggest about gender roles, class/status, age, ethnicity or self-identity? This ad seemed to symbolize nothing about roles, classes, age ethnicity or self-identity. 19) What cultural assumptions and values seem to be involved? People are drinking too much sodas, they are not following healthier habits and they are not preferring juices. 20) What do you regard as the most likely preferred interpretation offered in the ad? I would say that the most likely preferred interpretation is that dinking juice makes you happy. Even happier that drinking any other kind of soda. 21) What scope does there seem to be for alternative interpretations? With this ad you may also interpret that soda is not good for your health because it is said that sodas do not have vitamin C, but that juice has it, and that the juice has not carbonation and that sodas have it.
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