Nowadays, people engage with brands in a personal way. And content has become the go-to choice for marketing.
Content supports potential customers, replacing overt selling methods. In exchange for their time and attention, companies have the opportunity educate buyers about their products.
Content marketing works. But it 's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges.
Content curation is one solution to this problem. What does content curation look like in practice? Beth Kanter offers a useful definition:
"Content curation is the process of sorting through the vast amount of content on the Web and presenting it in a meaningful and organized
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And when you curate content from your community, you highlight the best in your customers.
The content you share should be helpful, unique, and relevant. Customers want to relate to your brand.
"Marketing has moved on from creating glossy brochures and shallow messages to producing content that engages people emotionally, and continues to engage over time, to make you their provider of choice,” says Jesper Termansen, chief marketing officer of Templafy.
To 10X your content mix, give curation a personal touch. Just like your original content, provide context and add your own thoughts to the conversation.
However, avoid recommending too much content your audience. Based on the 2016 Content Marketing Staffing & Tactic Study, the most successful content marketers use 65% original, 25% curated and 10% syndicated content.
Curated content should fit with the purpose and themes of your blog. For every piece you consider for curation, ask: "Would this make sense as an original piece published on our blog?"
Use these ideas to publish only the content that 's worth curating—not just what’s popular.
Create A Streamlined Curation
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See social metrics for content as it 's published and keep your content subscriptions out of your inbox.
Nuzzel let’s you view the most-recommended content from within your own network.
Pocket and Readability both make it possible to save and categorize articles online.
Curated quickly collects articles and schedules them into weekly digests.
Try Scoop.it to automate your content discovery and distribute content to your social networks.
Decide Where to Share
Content curation isn 't limited to your blog and social networks. Your readers also may appreciate curated emails and microsites. Find out what’s a good match for your audience.
Email newsletters with curated content have had a renaissance in recent years. The popular photo website Unsplash started as a curated weekly email of photos. Today, they continue to release curated photo collections from influencers in the design space, like this one.
Emails are a perfect supplement if you don 't want to publish any non-original content on your blog. Experiment with a weekly email roundup of the best reads, or a bi-weekly email sharing a single piece of content. Just make sure that your content isn 't time
When you look at the way business are now advertising to their consumers, it’s changed over the years. It’s gone from no nonsense straightforward advertising, to a little more of a subtle approach to advertising, and now to as Walker calls it murketing. He demonstrates this new way he calls marketing through demonstrating the ways in which buyers adopt products not as their own choices, but as a conscious expression of their own personal identities. He uses different brands like Red Bull, Apple, Livestrong, and Timberland as examples of different companies who use this marketing style. It has become we are what we buy and we buy what we are.
If you consider news reporting, this spans all of the social media channels in its attempt to interact with all of its constantly connected consumers, and demonstrates the benefits of an integrated approach. To enhance a business’s...
Write a fabulous headline. Jerry Low has some examples from top bloggers out there. Write a headline that not only engages the reader, but has good SEO, and the rest of the article may just flow easily.
For any organization to have a successful marketing, communication and social media campaingn it must stand out, not only from direct competitors, but other messages and “noise”, which may distract the received. Most campaingn themes that have the most impact are simple. According to Act-On, “all effective campaingn themes are: 1.) Based on buyer pain points and needs. Not your product features and benefits; 2.)Simple to understand; 3.) Relevant during all stages of the buyer’s journey; and 4.) Enduring enough to stand the test of time” (ACT-ON, 2016).
Many reasons exist to start up and keep a consistent blog, but it is only worth it if steps are taken to make the posts known to others. They need to be shared and it needs to give readers something to engage with so they feel compelled to return or subscribe to an email newsletter.
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Social media is becoming an essential part of life as social media sites and applications are growing in use among everyday life. [1] It is a marketing tool that allows companies to reach out to the customers and be able to connect with them and organizations are able to trust social media sites as they put information about their companies onto these media sites. [2] Tools such as Facebook, YouTube, Twitter, LinkedIn and other social sites are the main content based which allows the interactive web to interact with the users who participate, they can comment and create content in terms of communicating with mutual users and the public. [3] This has resulted in information being easily shared, searched, promoted, disputed and be created. [4]
Snapchat is revolutionizing the workforce and creating new jobs in different areas of media. After the introduction of Discover, companies have began to invest in a new section of staff to work for their Snapchat team. These new employees are hired to build and increase each company's Snapchat presence. For example, the female-focused pop-culture news source called Refinery29,has employed 10 new hires to work specifically on the Discover channel (Flynn, 1). Other examples include, The Wall Street Journal, whose company has created a five-person team, along with Fusion that now has 10 Snapchat employees on staff. In order for a company to thrive on Discover, there needs to be a team behind the large commitment. This is because news sources need to reformat their content precisely for Snapchat in order to present their photos and videos vertically. Along with the format of the content, the actual information has to be specific to Snapchat because of the fact that the platform includes more visuals and video clips than traditional news. Discover has and continues to revolutionize the world of news as new jobs in the media industry are introduced and dedicated to creating content for Snapchat. Two years ago, it was unthinkable to imagine news having jobs specific to strategizing and creating Snapchat content (Flynn,
You may have heard of the 80/20 rule – the basic principle has been recognized as a viable concept since its inception more than a century ago. In modern times, it’s been appropriated for its relevancy to a broad range of industries and personal objectives, from economics to business management to better relationships to weight loss. You can certainly apply the 80/20 principle to blogging – and if you do, you may very well discover a way to efficiently reorganize your time and efforts as a blogger.
...so check the trending tags and trending blogs. After that you have the Account option, this is where you can see your liked posts, look at who you’re following and look at your blogs. Then you have the Activity button where you can track what posts your followers have liked of yours and who has reblogged the posts. This is very helpful and keeping your blog running smoothly.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...
Blogging: Blog allows anyone to post short stories in the form of posts and provides variety of features such as comments, subscriptions, blog rolls, etc. According to a research people trust blogs more than social networking websites or community websites. It is more conversational in nature.
The practice of brand management is a key component of marketing and performs an integral function by motivating the wants and needs of consumers. It is known that marketing can shape consumer needs and wants, however, consumers today appear to be more knowledgeable about the information regarding products. Consumers lead busy lives and have therefore gone to the internet as one of the many channels to learn about products in order to make informed decisions. This paper will discuss the argument that marketing should reflect the needs and wants of consumers rather than shaping these attributes. Due to the speed and ease of obtaining information, consumers do not take at face value strong marketing efforts that appear to be overly aggressive and push a brand rather than just being informative. Brand managers have to be aware of these changing dynamics and carefully craft brand management practices to meet the demands of consumers.
Blogs are a form of new media. The ability for bloggers to post any sort of text photos or even videos to other internet users that could interact have become popular.
Well, you want to be a resource for your clients and potential clients. Providing your readers and followers with valuable content is a great way to establish a relationship with them and set your brand up as an expert resource to look to when they have questions. It allows you to communicate with your clients without always trying to sell something to them.