Certainly, advertising companies have been motivated by this trend of two working-parents and continue to realize the amount of money they can exploit from parents by using their children. Many parents must work in this day’s economy to have t...
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...brand loyal as they once were because of the lack of intention.
In conclusion, once upon a time children were busy with crafts and playing outside. Someone was home to supervise their children, instead of children plopping in front of a screen. Childrens punishements would involve being grounded from the television and sent to read a book. Nowadays, according Robert Miner, “nearly half of the 800 parents quizzed by Miner & Co reported that they confiscate their kids’ tablets when they act up and make them watch TV instead.” (Crupi, 2015) As long as there is a tilted balance in the households, where parents are inaccessible to their children, children will continue to entrench themselves in forms of entertainment drenched in advertisements in front of a screen. The battle of what children see in an advertisement, will continue to turn into what they “need and want.”
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