“First Mover Advantage” has been Nestlé’s core strategy and over the years it has benefitted a lot ...
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...vironmental,conomic and social development in a country by means of technology transfer and training in agriculture. The most recent example is Nestle in China where in 1987 the first joint-venture company was established. The first local production of Nestle’s goods in China initiated in 1990’s and from then onwards Nestlé’s skills, expertise and experience has helped China substitute its imports from other countries with locally manufactured products of equally high quality. Since 2000, almost all Nestlé products sold in China are manufactured locally. Nestlé has given China a great deal of business by being a regular customer of its local raw and packaging materials. Nestle now has more than 20 factories in China offering attractive employment packages to more than 12000 people and a Research and Development Center in Shanghai which was establhished in 2001.
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