Wells Fargo Management

807 Words2 Pages

Although Wells Fargo has maneuvered the recent crisis very responsibly and prudent, it is lumped together with other Wall Street firms and their failure during the crisis. Its’ reputation, as the reputation of any firm on Wall Street, has suffered. The trust in Wall Street firms is destroyed It is believed that the economic crisis was triggered by failures in leadership; we are in a so-called leadership crisis, meaning that the majority of the American public doesn’t have trust in their leaders anymore, and neither do employees trust their managers. This leadership crisis influences the productivity of banks, as can be seen at the falling stock value of Wells Fargo. Therefore, to guarantee enduring productivity, Wells Fargo has to adjust some managerial aspects because only a strong leadership provides a stable future and avoid another crisis.

Managers have to become leaders who motivate and encourage their employees. This creates a new group dynamic and guarantees passionate workers and, hence, increased productivity. When numerous firms collapsed and experienced high losses, the managers received high pay-offs while the employees lost their jobs. Although Wells Fargo was not struck by bankruptcy and enormous losses, its employees have it in the back of their mind that they will be the straw men if the firm fails. No employee wants to engage in a firm with managers who might not be reliable and for whose failures the employees have to pay in the end. Therefore, managers have to represent that they are all part of the same group and pull on the same string. Wells Fargo has to see its employees as whole persons and members as a group, not only as workers. To convey the focus on workers, not profit, Wells Fargo has to provide empl...

... middle of paper ...

..., and receive feedback on those complaints. This can be done through online surveys or internet platforms, like a forum. Only if customers have the feeling that Wells Fargo not only cares about its profit, but about the best solution for its customers, trust can be restored.

Once Wells Fargo has implemented those managerial changes in policies, it should start a marketing campaign to inform the public about its new services. However, the best advertisement is word-of-mouth advertisement. Therefore, Wells Fargo should ensure that its employees as well as its customers are content with its service, because only happy employees and customers convey a positive image to the public. Through establishing its reputation as a reliable bank with strong leadership, Wells Fargo secures its place as one of the leading firms on Wall Street for more than fifty years from now.

Open Document