Weekly Magazine Executive Summary

Executive Summary

This weekly magazine will basically works to publish advertisements of other companies, shops, organizations or individuals business. We will collect advertisements requests form different clients every week then produce and publish the magazine on the weekend. What we are going to do that the magazine will includes 10 pages with deferent sizes of advertisements: full page, half page, and quarter. The client can choose the size. Our prices depends on the size, the bigger the more expensive. We will make money out of selling space to the companies for advertise their products but the magazine will be published with a low price.

Table of Contents

Executive Summery...............................................

(Marwa)

Business Description....................................................

• Project costs and project funding (Ayesha/Azza)

Product or Service.....................................................................

(Azza)

Marketing..................................................................................

• Marketing segmentation (Azza)

• Pricing strategy (Marwa)

• Promotion (Marwa)

• People (Marwa)

Management..............................................................................

• Job description and Qualification (Metha)

• Policies and procedures (Shamsa)

• Business critical risk (Shamsa)

Personnel...................................................................................

• Organizational chart (Metha)

• Number of employees (Metha)

Financial Projections.................................................................

• Income statement (Ayesha/Azza)

• Balance sheet (Metha/Marwa)

• Cash flow (Shamsa/Ayesha)

References.....................

... middle of paper ...

... paid to employees - Payroll (198,000.00) (198,000.00)

Cash paid for operating expenses (227,000.00) (436,620.00)

Net Cash Provided by Operating Activities 425,000.00 1,315,380.00

Cash Flow from Investing Activities

Payment for purchase vehicle (100,000.00)

Payment for purchase equipment (10,000.00)

Payment for purchase furniture (10,000.00)

Net Cash Provided by Investing Activities (20,000.00) (100,000.00)

Cash Flow from Financing Activities

Owner's investment in the business 100,000.00

Media investment fund loan 400,000.00

Repayment of Media investment fund (100,000.00) (100,000.00)

Owner's withdrawals (60,550.00) (208,250.00)

Net Cash Provided by Financing Activities 339,450.00 (308,250.00)

Net increase/decrease in cash 764,450.00 1,007,130.00

Add: Beginning Cash Balance 764,450.00

Ending Cash Balance 764,450.00 1,771,580.0