Website Analysis : Web Analytics Essay

Website Analysis : Web Analytics Essay

Length: 1293 words (3.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Web analytics is the process of analyzing the behavior of visitors to a website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. By monitoring a Web analytics dashboard, businesses will be able to keep track of the traffic on their websites and tweak them whenever need arises.
There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance. The two main methods of collecting data using on-site web analytics technologies are server log file analysis, logfiles where server stores the requests by browsers and the other method is page tagging. Some of the metrics used to indicate performance are hit, page views, bounce rate, event, visit, first visit, unique visitors, session duration, click, frequency et al. Off-site web analytics is based on open data analysis, social media exploration and voice on web properties.
Web analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. The results of Web analytics are provided in the form of tables, charts, and graphs. Any Web analytics dash board would help business to do the following,
• Track visitor behavior from the first page they visit till they exit from the website
• Use behavioral metrics like bounce rate, average time on site and average page views to optimize ...


... middle of paper ...


...age and is called tag or beacon. Whenever the user visits the website, the cookie is used to recognize that the same browser has returned. So using the report created by the Web Analytics tool, we will be able to identify the count of the entire persistent unique cookie IDs during a given period of time. (Ledford, Teixeira, Tyler, 2010).
Disadvantages of the Unique Visitor metric
The two downsides of using Unique Visitors metric is that we cannot be sure that each unique visitor is a unique person and the metric is influenced by browsers that don’t accept cookies. In spite of these, Unique Visitors metric is a superior performance measure of the number of people visiting the website. Web analytics tools offer metrics such as Daily Unique Visitors, Weekly Unique Visitors, Monthly Unique Visitors and Absolute Unique Visitors, each of which gives different information.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Website Analysis : Web Analytics Essay

- Web analytics is the process of analyzing the behavior of visitors to a website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. By monitoring a Web analytics dashboard, businesses will be able to keep track of the traffic on their websites and tweak them whenever need arises. There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance....   [tags: Web server, World Wide Web, Cache, Web page]

Strong Essays
1293 words (3.7 pages)

Web Analytics : Analysis Of Qualitative And Quantitative Data From A Website

- Web Analytics is the analysis of qualitative and quantitative data from a website and the competition to drive continual improvement of the online experience that customers and potential customers have, which translates into desired outcome. Also, use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Web Analytics 2.0 is defined based on the following paradigm, Clickstream answers the what....   [tags: World Wide Web, Website, Web page]

Strong Essays
827 words (2.4 pages)

Web Analysis : Web Analytics Essay

- The recent studies shown that almost 30 million companies have a great investments in “Web Analytics”, but they still struggle to make right or meaningful business decisions. Moreover, there are terabytes of data and gigabytes of reports and megabytes of Excel and PowerPoint files which store in most companies without taking any advantage of all those data and actionable insights. Also, many of those companies lack someone who can analyze the huge amount of data and someone who can make a right decision....   [tags: Web analytics, World Wide Web, Data, Page view]

Strong Essays
731 words (2.1 pages)

Essay about Google Analytics And E Commerce

- Google Analytics in E-commerce Google Analytics offers various features and state of the art tools that can aid website owners to understand their users better. The data collected from Google Analytics will help to monitor the progress and the performance of your website. Google Analytics does not only understand the behavior of website users but it is also a powerful tool that business owners and e-commerce companies can use to uncover a tremendous amount of data that can be used to enhance marketing and business strategies....   [tags: Marketing, Sales, Web analytics, Filters]

Strong Essays
863 words (2.5 pages)

Report On Web Analytics Technology Essay

- “For every $10 you spend on web analytics technology, you should spend $90 on analysts, analysis and intelligence”. Although technology platforms and tools are becoming cheaper, their wider use in organizations requires greater attention on users and related human systems. Various studies have brought up that while all Fortune 500 organizations have awesome interests in "Web Analytics" regardless they battle to settle on any significant business choices. The vast majority grumble that there are Terabytes of information and Gigabytes of reports and Megabytes of Excel and PowerPoint documents....   [tags: Web analytics, World Wide Web, Figure It Out]

Strong Essays
1000 words (2.9 pages)

Essay on Web Analytics Analysis And Analysis

- Web analytics is collection of web data to understand and optimize web usage by Analyzing and reporting the web data. It helps us study how much impact the website has on its users and thus helps optimize the website based on the results of web analysis. Web analytics helps us know critical information about our website like how many visitors who visited our website, Bounce rate (the number of visitors visited the website and exited rather than going to another page), unique visitors, time they were on the site, Links that brought them to the site, which keywords get traffic to the site....   [tags: World Wide Web, Web page, Cache, Web browser]

Strong Essays
836 words (2.4 pages)

Cost Of Analytics Tool And Vendor Professional Services Essay

- Various studies have shown that while almost all Fortune 500 companies have invested in "Web Analytics", they are still struggling in taking actionable decision. Majority of them have the same complain, that is there is so much data that they are unable to look through the clutter and find actionable insights. This is where the 10/90 rule comes into play. According to this rule, for every $10 spent on a web analytics tool, we should spend $90 on the people to analyze the data. • Our Goal is to extract the highest value from Web Analytics implementation....   [tags: Web analytics, World Wide Web, Google, Page view]

Strong Essays
933 words (2.7 pages)

Essay on Web Analytics : The Sub Set Of Business Analytics

- Web Analytics is the sub set of Business Analytics that are applied to web based processes including ecommerce. The earlier version of web analytics (1.0) was only focused to track every click stream data of every user of web sites. But the current version of web analytics (2.0) is focused more than just tracking the click activities. Its scope now expands to how to use the collected qualitative and quantitative data to continuously improve the online experience of the customers / potential customers and also how best we can make a strategic business objectives to compete with the other competitors....   [tags: World Wide Web, Web page, Web server, Website]

Strong Essays
770 words (2.2 pages)

Essay on Analytics Are Software Programs That Generate Metrics

- According to the most basic definition, analytics are software programs that generate metrics. Metrics are measurements. And measurements can help you benchmark desired results. Now that may seem as clear as mud, but if you 'll hang in for just a bit, maybe we can strain some of the mud out together and make the picture a little clearer. Clarity starts with understanding a bit about what measurements are available for your web site and how those measurements are arrived at. Essentially, what most analytics applications measure is how many people come to your site, how they get there, and what they do while they 're there....   [tags: World Wide Web, Web page]

Strong Essays
856 words (2.4 pages)

Web Analytics For E Commerce Essays

- Not long ago, who was going to sites and was basically a riddle. Website admins put counters on pages to track how often individuals "hit" the page—that is, went to, downloaded, or some other movement—however, that was the degree of the knowledge. Genuine web investigation capacities were restricted to substantial enterprises that could afford to burn through a large number of dollars every month on programming to track and give an account of web action (Introduction to web analytics for E-commerce: How to track activity to optimize your website, 2011)....   [tags: Web page, World Wide Web, Web server, Website]

Strong Essays
770 words (2.2 pages)