Web-Site Development Checkpoints
Websites provide organizations with a valuable tool for the presenting a face to the entire world few successful businesses can survive today with having a professional-looking and functional website (Lucas). This case study is to analyze the resolve of Macy’s web site whether or not it achieve the purpose it intend. Web-Site development checkpoints is the process of collecting and linking information about a specific web page. The checkpoint for Macys web site is use to analyze its operation and consumption in order to advance the web overall feature and to detect problematic areas. Furthermore, is the web achieving its purpose and its objectives for the intentional spectators, containing gratification for customer? Is the web arrangement functionally working regular with its specifications and design? For instance is the information accurate, relevant, effective and complete user friendly. The checkpoints gathers information to support with the processes of web development, as well as preparation, strategy, operation, upgrade and improvement.
Web-Site Checkpoints One actual key to website efficiency is acknowledgement and networks. I will evaluate nine checkpoint of Macy’s website to rate the site purpose, www1.macys.com (Macy).
Easy to find and the address logical. The address bar expresses clearly the purpose of gain access to the specific web browser show the page name in their tab by recovering the gratified of the title tag of web site seen. This site location is easy to find and the address logical.
Macy has fit perfectly in the google browser any shopper or surfer with the lowest knowledge about the net will be able to access the website.
Website should load easily and quickly. The d...
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... user. The navigation from clothing line and the furniture selection until the final payment methods was an easy access.
Appropriate links to other sites present. Each discount promotion there were a quick links to help the user with the offer. They also stay connected with Macys on social media trough Facebook tweeter, Instagram, Pinterest, YouTube, and Mblog for information seeker who want third party.
Conclusion
Web-Site development checkpoints is the process of collecting and linking information about a specific web page. The checkpoint for Macys website is use to analyze its operation and consumption in order to advance the web overall feature and to detect problematic areas. These are just a couple of basic checkpoints as I see when looking at the Macy’s website nevertheless I have found them particularly useful especially when I first looking at the page.
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
b) Provide customers with a shopping experience with store inspired service and a dime inspired value with one-stop shopping that includes perishable and food assortment. Leverage technology to extend offers beyond store using mobile and target website experience as well social media to connect with the customer for a dialog and provide deals, shopping experience made simple, which is accessible anytime and
Kohl’s is best known for their promotion strategies. The company uses nearly every promotional tactic simultaneously. Direct mail coupons, electronic coupons, rewards programs, incentive programs are all part of Kohl’s everyday promotions. Additionally, they advertise with fliers in newspapers as well as online. A mobile application is also available for
Simply provide your information, along with a valid email address and you'll have your discounts emailed to you. Another way is to check out their sales flyer each week. You'll sometimes find a coupon to clip. One of the easiest ways to find printable coupons, and online coupons is to search online. There are a variety of websites that center around coupons and amazing deals. From these sites, you'll find a host of coupons and discount codes that you can choose from.
Macy’s.Inc is a Omni channel retailer industry with numerous iconic brands that serves customers to look out for wide variety of trends that are changing day to day.
Macy’s Brought their new million dollars online store, online in 2007, and their goal for their online sales ranged in the billions. According to the MSNBC, Macy’s online sales earned 450 million in 2005 and rose to 620 million in 2006, that is a 38 percent increase in their online profits growth within a two-year span (Ness, 2007). Jim Sluzewsk, who was the Senior Vice President of Corporate Communications and External Affairs for Macy's stated that because of their Research on consumers who shop both online and in Brick and mortar stores demonstrated their loyalty to the brand name (Ness, 2007). This also demonstrates that Macy’s online strategy is intended to increase their total sales from a dual-shopper demographic. Another reason that
Target is known to offer higher quality and more innovative products. Adding garden centers and food highly increased Target’s sales and rivalry. This store chain signs exclusive partnerships with designers like Jason, Wu, Zac Posen, Isaac Mizrahi and the most recent Lilly Pulitzer. It is every customer’s preference to be well dressed without overpaying. Sustaining low prices to remain competitive in the industry is Target’s priority. By sells its products directly to customers it is able to keep the cost at or below competitors. Target’s Red Card, Target Visa, Target Card and price matching of online retailers provide additional discounts for customers. Reinvestment into community puts Target in the front pages. This company spends “4 million dollars” programs (“4 Million Every Week”) every week in civic giving. Consumers look to support retailers who are actively involved in the community through sales of homegrown products and sponsorship of local events or
Macy’s is an international brand store that retails clothes for women, children and men, accessories and furniture as well as cosmetics. The company operates under the renowned brand of Macy’s Inc and Bloomingdales. It is broken into four main areas with Macy’s.com being the headquarters, Bloomingdale and bloomingdale.com. The four spread across 800 departmental stores in over 45 states with most of them being strategically located in urban that enable it to reach to its segment of customers. Macy’s Inc has an employee base of 167,000 who serve their annual clients totaling to 50 million annually.
Johnson, T. (2011). S.P.I.D.E.R. A strategy for evaluating websites. Library Media Connection, 29(6), 58-59. Retrieved from http://web.b.ebscohost.com.proxy.devry.edu/ehost/pdfviewer/pdfviewer?sid=a1fe208a-6fb8-4e68-8191-7ef041e2d483%40sessionmgr111&vid=25&hid=113
The manager visits different competitors and takes pictures of the prices of certain products. They also sometimes engage in high/low pricing. The store sends their customers coupons through email, they also do rebates and price bundling to compete with price. The store uses cost-oriented pricing which involves simply adding a constant percentage markup to the amount that the retailer paid for each product. Sally Beauty offers loyalty programs, such as the Beauty Club Card for their non-professional customers and the Sally ProCard for their professional customers. These cards offer discounts on every item in the store. Members receive monthly e-mail newsletters with beauty tips, new product information and exclusive
Ten years ago, the Internet as we know it hit screens. It was 1995 when Explorer and Netscape emerged as the leading browsers for Internet users. Of course, a lot has changed since the days when it took several minutes to load one Web page. Today, URLs are as common as phone numbers for most businesses.
The website that has been chosen to be evaluated by me is IKEA’s website. IKEA website is actually one of the profit-making website. The website enables people to choose for their items and make a list before they make a real purchase at the real IKEA store. Basically, IKEA store is a store that provides home furnishing products such as sofas, beds, kitchen stuff, toiletries and some others. And even more, they had a showroom to inspire people to decorate their own house. So, in the website, there is also a preview of the showroom as it will helps for those that did not get a chance to go to the IKEA store.
The Touch points of the products of the company are mostly through advertisements through electronic media such as television advertisement, social networking sites such as Facebook, twitter, Instagram, YouTube, etc., print media such as newspapers, billboards etc. The customers also come into contact with the products of the company through in-store promotions, fairs, and other promotional events.