Web Personalization

777 Words2 Pages

According to Chen et.al. (2009) , usability refer to the overall Website layout and functionality. Therefore in a WPS, usability means that all personalize tools and functions should have essential usability features such reliable, speed, informative and ease of use. For example, personalized Website should easily accessible, easy to navigate through, have credibility, and have a positive experience to a user.

Measuring success or effectiveness of a WPS is important for businesses and users, since Websites today, have access to incredible amount of data about the visitors and users to their Websites, the preferences and their behavior (Peyton, 2003; Peyton, 2003; Shearin & Lieberman, 2001). Therefore, a WPS need to be evaluated for making enterprises access the effectiveness of a system to optimize it capabilities from user’s feedback.

Vassilou et.al. (2003) described that measuring success of a WPS involve ongoing data collection, analysis and reporting the effectiveness of personalized content and environments as presenting in Figure 15.

Figure 15: Building a personalize initiative

From Figure 15, a success is evaluated via an impact of personalized initiative to a user and some modifications on a WPS will further for improving personalized features, and it will also needs for evaluating the personalization approaches in planning stage and data analysis infrastructure in data collecting management (e.g. OLAP tools for analyzing data).

According to (Schonberg, 2005), measuring the effectiveness of a personalization Web services involves the defining a metrics and feedback techniques. To execute evaluation tasks it is first necessary to know what success means due to success is related to the goals of the serv...

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... (2005)

Kobsa (2007)

Stewart & Segars (2002)

Semantic Web personalization Captures more complex relationships and patterns at a deeper semantic level from domain ontology Berendt et.al. (2002)

Dai & Mobasher (2002,2005)

Lops et.al. (2010)

Oberle et.al. (2003)

User Markup language Focuses on modeling user by employing User Markup Language (UserML) Heckmen & Krueger(2003)

Heckman et.al. (2005)

Cross-system personalization Focuses on users references and personal information representation across user and personalized services Niederee et.al. (2004)

Mehta et.al. (2006)

Stewart et.al. (2004)

Thomson (2005)

Wang et.al. (2007)

From Table 14, research trends in Web personalization can be classified into six categories. First, it goes on examines technologies which highlight new technologies and their commercial potential such as dynamic personalization and

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