Web Analytics Is The Measurement Of Understanding And Optimizing The Web Usage

Web Analytics Is The Measurement Of Understanding And Optimizing The Web Usage

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“Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing the web usage.” Generally, it studies the impact of a website on its users. For this, web analytics software is often used to measure the details such as how many people visited the website, how many of the visitors were unique visitors, whether they came directly to the website or followed some link, what keywords they searched with on the search engine, how long they stayed on the website or a particular webpage, what links they clicked and when they left. With the help of this software the administrator of the website may know whether or not the webpages are running properly. He can also determine which areas of the website are popular and which areas of the websites do not get traffic. It can also help companies to measure the results of the broadcasting advertisements. The administrator and publishers of the website use this data to improve and create better user experience. One of the examples of web analytics software is Piwik.org which is a free and open source web analytics software program.
Most importantly, web analytics is not only a tool to measure data traffic but, it can be used as a tool for business and market research through which one can assess and improve the effectiveness of website.

Page Caching-
“Page caching is defined as the temporary storage of web documents such as HTML pages and images which helps a user to reduce the bandwidth usage, server load and also the delay while loading the webpage.” A web page cache system temporarily stores the copies of data content passing through it. Once the request for opening up a webpage is fulfilled the data content of that page is stored ...


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...ven period of time irrespective of their frequency of visits is referred to as ‘Unique Visitors’. The number of individuals accessing the website can be determined by their unique identity known as IP address of their computer or device they are using. If you are visiting a website for the first time today then you’ll be counted as one unique visitor. If after 15 days you are visiting the same website again still you’ll be counted as one unique visitor. Now only if you visit the same website from a different computer or device then it will count you as a new visitor. The unique visitor count gives you a sense of the size of your audience. But the measurement of the unique visitors is not accurate as the same user may access the website from 3 different computers or devices having IP Addresses. Also, many individual users may access the website from the same machine.

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