Beasley (2013) defined web analytics as a way of understanding how internet users interact with websites and mobile applications by collecting users’ behavior and transforming it into a data that can be analyzed. It is also a process of electronically gathering and collecting statistics about website use such as who the users are, where are they located, how they use the site (Marek, 2011), how long the user spends on a specific web site, what are the pages they visited, and what pages or links they click on. The data gathered can help web analysts know what the most popular pages are, what information the users are interested in on the site and what path do the visitors use as they go to and from the web site (Web Analytics, 2011).
Web analysts use tools or software like Google Analytics, Piwik, and AWStats to analyze and convert data into intelligent reports. The most popular among the three is Google Analytics which is free and easy software that helps track the data gathered from...
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...ites will be used by search engines to build a summary of a website’s content or content index. Compilation of web sites starts with a list of URLs to be visited by search robots called seeds. Once the robot visits the seeds, it lists all the hyperlinks in the page and adds it to the list of URLs to visit called crawl frontier. Another function of crawlers is to gather information such as email addresses to be used for spam. It can also check links and validate HTML code (Bhute, A., Bhute, H. & Meshram, B. (2013).
Thanks to web analytics and the free web analytical software available online, many businesses are able to understand the behavior and the needs of their customers and increase the sales of the products. As for the organizations that are using web sites to disseminate information, they are able to give a user friendly web site that suits the web page user.
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