Web Analytics : Analysis Of Qualitative And Quantitative Data From A Website

Web Analytics : Analysis Of Qualitative And Quantitative Data From A Website

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Web Analytics is the analysis of qualitative and quantitative data from a website and the competition to drive continual improvement of the online experience that customers and potential customers have, which translates into desired outcome. Also, use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
Web Analytics 2.0 is defined based on the following paradigm, Clickstream answers the what. Multiple Outcome Analysis answers the how much, Experimentation and Testing help explain the why (albeit analytically, Voice of the Customer also contributes to the why), and lastly Competitive Intelligence answers that what else.
Metrics
A metric is a quantitative measurement of statistics describing events or trends on a website. The following are the commonly used metric across the web.
Count. The most basic unit of measure; a single number. E.g. Visits = 12,398.
Ratio. Typically, a count divided by a count, although a ratio can use either a count or a ratio in the numerator or denominator. E.g. “Page Views per Visit.”
KPI (Key Performance Indicator). While a KPI can be either be a count or a ratio. A KPI is infused with business strategy and therefore the set of appropriate KPIs typically differs between site and process types.
Dimension
A general source of data that can be used to define various types of segments or counts and represents a fundamental dimension of visitor behavior or site dynamics.
Aggregate. Total site traffic for a defined period of time.
Segmented. A subset of the site traffic for a defined period of time, filtered in some way to gain greater analytical insight: e.g., by campaign ...


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... with a time period, and it is a “non-additive” metric. Also, users that block cookies may not be counted as unique visitors.
Specific Visitor types
New Visitor, Repeat Visitor, and Return Visitor.
Page Caching
The search engine takes a snapshot of each page it examines and stores that version as a back-up. The cached version is used by the search engine to judge if the page is a good match for the query. Every search results in a Cached link and clicking on that link will take the user to the cached version of that web page instead of the current version. This is useful when the original web page is unavailable.
Search Robots
A search robot is a program that operates as an agent for a user or another program or simulates a human like activity. Also called spiders or crawlers, that access Web sites and gather their content for purposes such as search engine indexes.

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