Web Analytics : An Essential Science Essay

Web Analytics : An Essential Science Essay

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1. Introduction
Almost 42% of the world 's population has access to the internet. Also, more than 3 billion people around the world now use the Internet via a variety of different devices. In today’s world, for almost every business, it is essential to have a website which serves as an information gateway for customers or visitors to gain insights into the business. Also, the most of Business owners focus on their websites to attract more customers or visitors. Thus, the web analysts start to collect and analyze web data to understand more about customer’s behavior, web traffic, and usage to improve websites to meet customer 's needs and owner 's goal. Thus, Web analytics becomes an essential science to understand how to perform more effective websites content.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. As a result of collecting and analyzing web data analysts can be able to decide which area need to improve. Also, Web analytics lead to a deeper understanding of website’s visitors by tracking and analyzing their behavior to build website meet their needs. The vital purpose of this paper is to develop a metric based web analytics and enhance our website using key metrics.

2. Goals and Targeted Visitors
Our main goal is to help Saint Joseph’s University students to search for their plan in few steps and perspective students to know more about Saint Joseph’s University departments and the programs that they offered.

3. Important Dates
4. Metrics Analysis
4.1. Traffic Pattern Trend Analysis
• Insights:
Per the above figures, we can see that there are some improvements on the overall performance after revising the website. The number of new...


... middle of paper ...


...website design wise.
4. Extensive use of Trinity mindset is also a planned strategy, which we are going to implement on our website.
5. Usage of right metrics to be analyzed to re-design the website for higher goal achievement rate.
6. Usage of referral sites to increase the traffic.
7. Effective use of Social Media Marketing like Facebook & Twitter.
8. Adding new contents to updates & improved content based on the visitor 's preferences such as adding videos and blogs to engage the visitors.
9. Tracking a number of views for the videos or adding the comments sections for the individual projects to engage and improve the goal conversion rate.

6. Conclusion
In conclusion, we can say that the changes we made to the website improved the website performance in general. However, there is still some areas that we need to work in to let visitors engage more on our website.

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