GlobalWebIndex found that 75% of Twitter users make at least one purchase per month. More than that, nearly three-fourths of shoppers rely on social media to retrieve information or read reviews about products they want to purchase.
Social commerce represents one of the most executed marketing strategies for companies. However, due to the ever-changing evolution of social shopping, some organizations fail to reach the high expectations demanded by their consumers.
Constantly bombarded by banner ads, tech-savvy shoppers seek excellent products and great prices without the sales fluff. Now, marketing teams must learn to grab their customer’s attention and build a sense of community around the social commerce experience.
Done right, social media can build awareness, nurture leads, and ultimately guide consumers to making an initial purchase.
To help your business succeed in social commerce, learn tried-and-true lessons from the pros. Here’s four amazingly brilliant brands to follow:
1. Oreo gives creative expression a new meaning.
Did you like playing with your food as a kid? If so, rekindle fond memories with help from Oreo on Instagram. The world’s favorite cookie is crafting creations that will have you wanting to grab a glass of milk.
The Oreo team knows how to engage its customers with smart, funny messages. Moreover, the brand’s strong presence establishes itself as a business who knows its target audience.
The secret ingredient in Oreo’s marketing...
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...rated content. The best brands offer avenues for customers to share their experiences with your product. So, ask your customers for their lively stories, and then post them online.
Embrace diversity. Give your audience different reasons to love your brand. Some people may like your promotional giveaways, and others will enjoy your amusing tweets
In A Gist
Shopping continues to thrive in social settings because people enjoying seeking advice about the latest trends from family and friends. As social media and eCommerce increasingly grow, buying behaviors also will evolve, challenging businesses to increase customer engagement.
That’s why it’s so important for companies to push the norms of social commerce and to develop strategic messaging to gain their customer’s undivided attention.
So, don’t graze the “social” surface. Dig deeper. Be a forward-thinking brand.
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