In Susan Bordo’s “Beauty (Re)discover The Male Body, she uses advertisement as a form of her argument on how we observe images through the views of the female and male body in advertisement. Also, the many assumption we come across in Bordo’s argument is how the female and male body is objectified in a sexual content in advertisement that has an effect on how we view the portrayed images. Bordo’s rhetorical strategies were employed effectively throughout her argument. She formatted her essay by the use of ethos and logos, so her reader had a clear understanding on how learning assumption cause portrayal of images. There are a host of different quotes she cites in her work to make it logical, and that her message is being comprehended. For example, “...I knew women legs were supposed to be sexy. I had learned that from all those hose- straightening scenes in movies. But men legs? Who had ever seen a woman gaga over some guy’s leg in the movie?” (Bordo 191). This comes to show that we are taught to think women legs are sexy, and that men legs are not seen as sexy until they started being objectified. We...
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... bother trying to look at it from my own point of view.
Bordo and Berger put us in the position to realize we actually do make assumption of thing based off prior knowledge. Both authors argues that we make learning assumption towards images taken away from its originality, but this is because we allow ourselves to do so. This is not something we take the time out and think about; as a result, when viewing an image people might stop and actually question themselves.
Berger, John. "Way of Seeing." Berger, John. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth Edition. Bedford/St.Martin, 2011. 141-160.
Bordo, Susan. "Beauty (Re)discovers the male body." Bordo, Susan. Ways of Reading: An Anthology for Writers. Ed. David Bartholomae and Anthony Petrosky. Ninth Edition. Bedford/St.Martin's, 2011. 189-233.
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