Introduction
The Wawa Food Market chain is a privately held company that offers built-to-order foods, beverages, coffee, fuel services, and surcharge-fee ATMs. We feel that the Canadian economy as well as the Canadian citizens would benefit in more ways than one from these openings. Canada’s middle class is the richest among other big nations. Since 2000, median income in Canada has grown 19.7%, compared to the 0.3% growth in the United States. Since Canada has taken aggressive steps to raise their citizens’ take-home pay, they need to spend that extra earned income to keep the economy flowing in a positive direction.
Our group chose Canada because we feel that there are many similarities between our culture in the United States and the culture in Canada. Comparing the economies of these two nations shows that they are nearly identical. If combined, Canada’s and the United States’ economies would be the world’s largest economy; therefore, it would be advantageous to incorporate in both nations.
SWOT Analysis
Wawa has a number of strengths that will allow them to be a successful part of the economy in Canada. Unlike competitors in the United States and around the world, Wawa has a wide range of products and services that go beyond the average convenient store. An average convenient store can be defined as “a store with extended opening hours and in a convenient location, stocking a limited range of household goods and groceries”. Not only does Wawa have extended opening hours (some being 24 hour) and convenient locations but their stock is not limited to household goods and groceries. Wawa has touch screen computers that allow the customer to choose from a large variety of fresh food including breakfast, hoagies and sandw...
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...ts and a very open relationship with one another. Having such a close relationship with Canada minimizes the risk of downfall Wawa could face in a different country.
Target’s first foreign store investment was in Canada; American stores look to Canada as their first foreign investment because the differences between the two countries are relatively minor. Other stores that have expanded to Canada include Wal-Mart, and Sears, each of these companies proved to be prosperous in Canada. Canada is one of the wealthiest countries in the world and is dominated by the service industry, Wawa would have no trouble fitting into the culture Canada has and dominating the market as they do here, in the United States. After reading about Canada and Wawa, we have realized this move could only benefit Wawa and help their reputation and build their company.
Works Cited
A positive to expanding to Canada is that Canadian shoppers are similar to American shoppers, ideally making this a good target market for growth (Fiorletta, 2015). In an interview regarding expansion in Canada, CO-CEO Walter Rob said, “Our efforts in Canada are part of the effort to grow.” “We think the opportunity for fresh, healthy foods is larger now that it’s ever been”. “And we intend to grow as fast as we have ever grown — 40 new stores next year, 42-44 for the following year.” “That’s 10% square footage growth on top of 15 million square feet of retail we already have.” “People have said maybe we should stop our growth.” “I said, no, we are not going to do that because our strategy is working.” “There’s no reason to stop.” “There’s every reason to keep going.” (Vieira,
...wn and will most definitely begin to grow as a company and also a trademark of Canada.
Fortunate for Walmart, the competition of another retailer was nothing for Walmart which had a Canadian presence for over twenty years prior to Target’s abrupt entry. Walmart continues to maintain a steady and moderate sales growth in
The literature reviewed to produce this report consisted of different online trusted sources, and official data from Loblaw Canada Limited website. Tangible and intangible assets have been taken into consideration, as well as the company’s stated goals, vision, mission and an overall structural review of the company. In order to properly conduct the analysis of Loblaw Canada Ltd., some well recognized tools were used, such as Porter’s Five Forces, SWOT analysis and PEST. Online journals, additional publications, and Loblaw’s annual reports were consulted throughout the report producing
We could add many more statistics, anecdotes and facts, but these numbers are enough to show how the economies of our two countries are intertwined, and to demonstrate the magnitude of the Canada-U.S. economic relationship
Although Canada is dependent on trade with the United States, NAFTA proves that the relationship goes both ways. Canada proved its worth in the global financial crisis, showing that it can practice good policy despite the dependence. Canada has undergone a wealth of changes in the past fifty years, many of which have progressed this country from loyal soldiers of Britain to prominent world bankers. Through the evolution of legislature, economic policy, and the actions of the Canadian Forces, Canada’s global image has developed since the end of World War II. Canada’s current global image, an amalgamation of actions in the past fifty years, demonstrates Canada to be an independent entity with substantial belief in people’s well-being and equality, a strong economic policy that is widely regarded, and a military that is equal parts peacekeeping and combatant forces.
...nguage, and religion all make up Canada’s human face, but also front how the cultural accommodation will continue with the risk of losing Canada’s main traditions. Faultlines again come into perspective within demographic issues, especially with newcomers/old-timers, aboriginal population expansions, and French/English language. The core/periphery model is also represented. The end of the chapter places a focus on Canada’s economic face as well, dealing with stresses inside the global economy as well as its strong dependency on the U.S markets (Bone, 169) especially with the stimulating global recession. Canada’s economic structure leans on the relative share of activity in the primary (natural resource extraction), secondary (raw material assembly), tertiary (sale/exchange of goods and services), and quaternary (decision-making) sectors of the economy (Bone, 166).
One of the problems Canada faces in establishing its brand identity is proximity to the USA. Moreover, Canada is not recognized yet as an economy fired by information technology, fuelled by telecommunications, and fortified by the fifth largest aerospace industry in the world. Brand Canada has a weak image in Japan. A recent survey in Japan revealed that Canada was perceived as a dull and “ stodgy” country, with only 3% of respondents indicating that Canada was a source of high technology. (Marketing 495).
People outside of Canada are baffled at how Canada ended up in such a state of affairs. Canada as a country has a lot going for it. A high GNP, and high per capita income in international terms. It is ranked at the top of the...
In the last 20 years the penetration of the Canadian market by American cultural industries is still extremely strong. The United States is still the main source of culture products. American products represent 81% of all culture commodity imports. Canadians watch American TV shows, listen to American music, love American sports teams, drive American cars and buy American goods at American stores like Walmart. They eat American food, drink American beer (sometimes).
The strategy of WFM, co founder Mackey, is to continue offering healthier options for its customers. The movement into Canada and the UK in the last few years, lays the footprint for additional global expansion. Mackey intends to increase WFM to 1000 stores. The question is whether it will happen through acquisitions or new store locations. The answer based on their history is a combination of both. The store in Canada opened in 2002. Since brand recognition is not as strong, the store struggled somewhat in the beginning; however, the expectation is that it will grow to one billion in the next ten years (Patton, 2013). The stores in UK, which are in the greater London area, have received mixed receptions, and some stores are selling well while other locations are not. However, Mackey is not deterred and believes that longevity will produce the desired results.
Finally, if the comparison were ever made a survey, it would really show the full scale of Americanization in Canada. But until now we can only see from the daily life, how American culture is inviting Canada. Today more then ever, Canadians are in real danger of loosing their national identity. It is unfortunate that if the study of this cultural influence will be done few years later, it might be too late to save Canadian culture and identity.
The culture of Canada refers to the shared values, attitudes, standards, and beliefs that are a representative of Canada and Canadians. Throughout Canada's history, its culture has been influenced by American culture because of a shared language, proximity, television and migration between the two countries. Over time, Canadian-American relations have helped develop Canada’s identity during the years 1945-1982; thus introducing changing social norms, media and entertainment. In support of this, due to the United States being approximately 9.25 times larger in population and having the dominant cultural and economic influence, it played a vital role in establishing Canada’s identity. With Canada being its neighbour, naturally, the United States would influence their way of life upon Canada.
Unlike Walmart which has tapped into other businesses such as retailing fuel, Target has not tapped into businesses such as financial services and fuel filling stations among others
The cultural difference between Canada is huge. Both the countries are multicultural but Canada is more western in culture whereas Singapore are mostly dominated by Chinese, Malay, and Indian culture. According to the Greet Hofstede Model,